Rapper Jack Harlow is teaming up with the NBA 2K franchise and American Express for a star-studded New York City event this week where NBA 2K23 gamers can enhance their skills.
Why it matters:Take-Two, which owns 2K, is doubling down on celebrity cameos and endorsements for its premier basketball video game, which the company hopes will maintain its popularity during tough financial times.
Aaron Judge has reached a nine-year, $360 million deal to stay with the New York Yankees, MLB Network first reported.
Why it matters: Judge was due for a big payday after smacking 62 home runs last year, breaking the single-season American League record held by Roger Maris.
NBA owners recently voted to allow sovereign wealth funds, pension funds and university endowments to buy shares of teams, vastly expanding the league's pool of potential investors.
Why it matters: NBA ownership, once reserved for uber-rich individuals, is increasingly becoming just another investment vehicle — albeit a very expensive one.
