Albert Pujols hit his 697th career home run on Sunday in Pittsburgh, moving past Alex Rodriguez for fourth on the all-time list.
What they're saying: "There's impressive, and then there's unbelievable ... What we're witnessing right now is absolutely legendary," St. Louis Cardinals manager Oliver Marmol said.
Sports leagues are launching new digital events and competitions to connect audiences with their name and brand — even if it means viewers won't always be watching the sport itself.
Why it matters: Leagues are seeking out a newer and younger audience to gain more ground in our ever-more-online daily lives.
