CBS Sports said Monday that William Hill, a sportsbook operator, will be the official sportsbook and provider of wager information for the network. Financial terms were not disclosed.
Why it matters: It's the latest media company to partner with a sportsbook to increase engagement with its content. Content partnerships for sportsbooks, on the other hand, help them acquire more customers.
Why it matters: This continues a remarkable run for sports-centric documentaries at the Oscars, with "O.J. Made in America" winning Best Documentary in 2016, "Icarus" winning in 2017 and "Free Solo" winning last year.
The coronavirus outbreak has halted work and travel in China, and the ripple effects are now impacting the NHL.
The state of play: New Hampshire-based Bauer and Montreal-based CCM supply roughly 75% of NHL players with sticks, which are highly customizable and made in small batches in China. With the country at a standstill, the NHL has been unable to get fresh stock.