Axios

"In Toronto, a surplus of amateur hockey teams has led to a thriving marketplace for that most sought-after of necessities: someone willing to play goalie," the NYT's Curtis Rush writes.

What's happening: To meet this demand, a rent-a-goalie marketplace has emerged, with apps like Book a Goalie and Goalies to Go playing the role of matchmaker.

When we set out to examine the social media followings of every All-Star starter across the four major sports, we expected the personality-driven NBA to come out ahead — but not by this much.