Twitter wants to give sports fans more games to watch in real time, even if it can't air them as they're shown on TV. At CES Wednesday, it announced a deal with the NBA and Turner Sports that will let users vote to choose a player to watch for part of the game via an isolated camera feed displayed on Twitter.
Why it matters: Everyone's trying to figure out how to marry live sports with social media since, increasingly, users are engaging with both simultaneously. This deal is an experiment, but it has big implications for the future of sports fandom and business.
