As 49ers quarterback Nick Mullens threw for his first NFL touchdown Thursday night, a 2-man video crew from Intel was scrambling to create a 360-degree highlight so that Fox could broadcast it minutes later.
Why it matters: The immersive highlight is the latest evolution of technology Intel has been working on for the past couple of years, beginning with its 2016 purchase of Israel's Replay Technologies. Intel has bet big on sports, with then-CEO Brian Krzanich telling Axios last year that he saw it as a potential billion dollar business in the coming years.
