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Ina Fried Jun 2
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Intel CEO sees VR sports as a billion dollar business

Asa Mathat for Vox Media

Intel CEO Brian Krzanich told Axios on Thursday that he sees virtual reality not only changing the face of sports, but also potentially being a multi-billion-dollar business for the chip giant.

"I think it can be a couple billion dollar business" he said in an interview after his appearance at Code Conference. "And the reason is this is a whole new feed... things like advertising, the ability to take that data and sell it... we're the only ones who we believe can produce this stuff."

Intel has made several acquisitions to build its sports VR business, including Replay Technologies and Voke. The result is technology that Krzanich says will let people soon watch live sports broadcasts and choose their own view, focusing on a key player or even watching the game from their point of view. "By 2019, you''ll be able to don on your VR headset and go anywhere on the field... and watch the game with maybe a two-second delay," he said.