Nike’s stock leveled out Monday after the company's bumpy week of mixed consumer and shareholder reviews due to its decision to feature former 49ers quarterback Colin Kaepernick in its 30th anniversary "Just Do It" campaign.
Why it matters: Polling shows consumers have favored brands for picking sides on social issues in the past, but the Kaepernick campaign hit a particularly raw nerve in today's culture wars as driven by President Trump. Nike took a dip in favorability — shoes were burned, swooshes were defaced and Trump tweeted Nike was "getting absolutely killed" from the decision — all as Nike's online sales trended upward.
