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Photo: Nike via Colin Kaepernick/Twitter

A new poll from Morning Consult shows that Nike’s brand favorability has dropped 34 points from a net +69 favorable impression (76% favorable, 7% unfavorable) among consumers to a net +35 favorable impression (60% favorable, 24% unfavorable).

Why it matters: The iconic brand has not shied from using its marketing prowess to wade into political and cultural issues in the past, but its newest ad campaign featuring Colin Kaepernick has become particularly divisive, given the polarizing nature of race relations in the U.S. under the Trump administration.

While Nike could face negative purchasing consideration as a result of the campaign, experts argue the sports goods giant likely calculated these risks and deemed that it wouldn't impact its bottom line significantly, despite any short-term pushback.

  • According to the poll, before Nike announced Kaepernick as the face of its ad campaign, only 2% of Americans reported hearing something negative about Nike recently. That number increased to 33% after the announcement.
  • The poll also found that purchasing intent was down after the announcement.
  • Earlier Morning Consult polling shows that brands have relatively little upside in wading into issues that involve President Trump.

The poll's full methodology can be viewed here.

Go deeper

16 mins ago - World

Biden to push vaccine-sharing at UN, but boosters at home

Expand chart
Data: Our World in Data; Chart: Kavya Beheraj/Axios

President Biden will convene world leaders on Wednesday on the sidelines of the UN General Assembly to push them to do more to end the pandemic — though he's also facing criticism for prioritizing boosters at home.

Why it matters: There is still no functional plan in place to vaccinate the world, and past summits of this sort have flopped. The White House hopes that this virtual gathering will produce ambitious promises, accountability measures to track progress, and ultimately help achieve a 70% global vaccination rate this time next year.

GOP operatives accused of funneling Russian cash to Trump

Jesse Benton, spokesman for the Ron Paul campaign, speaking to reporters in the spin room after the CNN Debate on January 1, 2012. Photo: Robert Daemmrich Photography Inc/Corbis via Getty Images

A former senior aide to Senate Minority Leader Mitch McConnell and Sen. Rand Paul was indicted this month for allegedly funneling $25,000 from a wealthy, unnamed Russian to former President Trump's reelection efforts.

The big picture: The Justice Department alleges that Jesse Benton, 43, the husband of Paul's niece and a veteran Republican staffer, orchestrated a scheme to conceal the illegal foreign donation with another GOP operative, Doug Wead.

Biden to raise refugee admissions cap to 125,000

Afghan refugees arrive at Dulles International Airport after being evacuated from Kabul. Photo: Chip Somodevilla/Getty Images

The Biden administration will raise the refugee admissions cap to 125,000 for the next fiscal year beginning in October, the State Department confirmed in a statement Monday.

Why it matters: The move comes as the U.S. contends with resettling tens of thousands of Afghan refugees stateside, and as the world faces "unprecedented global displacement and humanitarian needs," the department wrote.