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President Trump responded to Nike's reveal of Colin Kaepernick as the face of its "Just Do It" campaign in a Wednesday morning tweet, saying the sporting goods company is "getting absolutely killed with anger and boycotts."
"Just like the NFL, whose ratings have gone WAY DOWN, Nike is getting absolutely killed with anger and boycotts. I wonder if they had any idea that it would be this way? As far as the NFL is concerned, I just find it hard to watch, and always will, until they stand for the FLAG!"
The big picture: Nike shares dropped after the announcement, and some customers have used social media to protest by posting videos of burning Nike merchandise. The NFL's executive vice president of communications and public affairs, Jocelyn Moore, said in a statement on Tuesday that the league embraces "the role and responsibility of everyone involved with this game to promote meaningful, positive change in our communities."