Sign up for our daily briefing
Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.
Catch up on coronavirus stories and special reports, curated by Mike Allen everyday
Catch up on coronavirus stories and special reports, curated by Mike Allen everyday
Denver news in your inbox
Catch up on the most important stories affecting your hometown with Axios Denver
Des Moines news in your inbox
Catch up on the most important stories affecting your hometown with Axios Des Moines
Minneapolis-St. Paul news in your inbox
Catch up on the most important stories affecting your hometown with Axios Twin Cities
Tampa Bay news in your inbox
Catch up on the most important stories affecting your hometown with Axios Tampa Bay
Charlotte news in your inbox
Catch up on the most important stories affecting your hometown with Axios Charlotte
Colin Kaepernick warms up before an NFL game. Photo: John Hefti/Icon Sportswire/Corbis via Getty Images
The NFL has issued a statement supporting Nike's decision to make former San Francisco 49ers quarterback Colin Kaepernick a face of Nike's "Just Do It" ad campaign, saying they "embrace the role and responsibility of everyone involved with this game."
"The National Football League believes in dialogue, understanding and unity. We embrace the role and responsibility of everyone involved with this game to promote meaningful, positive change in our communities... The social justice issues that Colin and other professional athletes have raised deserve our attention and action."— Jocelyn Moore, NFL's executive vice president of communications and public affairs
The big picture: Nike's announcement was met with mixed emotions. Shares of Nike fell more than 2% in early trading after the company revealed Kaepernick, one of the first NFL athletes to kneel during the national anthem, as one of the faces of its 30th anniversary ad campaign.