Stories

Nike reaps $43 million in earned media off Kaepernick campaign

Colin Kaepernick smiles before purple background.
Photo: Michael Tran/FilmMagic

In the day since Nike announced former San Francisco 49ers quarterback Colin Kaepernick would be the face of its 30th anniversary slogan, the company profited $43 million worth of media exposure despite public backlash, according to Apex Marketing, Bloomberg reports.

The trend: The media buzz has been neutral to positive, per Apex, unlike the largely negative backlash seen on Twitter.