Nike reaps $43 million in earned media off Kaepernick campaign

In the day since Nike announced former San Francisco 49ers quarterback Colin Kaepernick would be the face of its 30th anniversary slogan, the company profited $43 million worth of media exposure despite public backlash, according to Apex Marketing, Bloomberg reports.

The trend: The media buzz has been neutral to positive, per Apex, unlike the largely negative backlash seen on Twitter.