Bloomberg LP is launching a 24/7 news live-streaming news service on Twitter, The Wall Street Journal reports. The channel, yet to be named, is set to launch this fall. According to Bloomberg Media CEO Justin Smith, it will be focused on "the most important news for an intelligent audience around the globe."
What to expect: A mix of global live news reporting from Bloomberg and a "curated and verified mix" of video posted by users on Twitter.
Why this is different: A lot of news channels have 24/7 streaming, but the content is typically distributed on their own apps, and can be accessed by a user by signing into their account with their TV service provider. Twitter is free. Users won't need to buy a cable package to access this news channel.
