Stories

Snapchat to push content outside app

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Snapchat is launching a new feature that will let users share "Stories" (strings of user-generated or professionally-created photos and videos) outside of its app. The company says the ephemeral nature of its platform is still important, so Stories will only be available off-platform for up to 30 days, depending on the type of content that's shared.

Why it matters: Snapchat rebranded itself as a "camera" company last year, and prides itself on fostering a creative environment that empowers users to create and customize content in a way they wouldn't on other platforms. This effort could be seen as a way for Snapchat make more money off of that original content.