Snap announces app redesign amid slowed user growth
Snap Inc. stock fell nearly 20% Tuesday after reporting earnings that fell short of Wall Street's revenue and user growth expectations. Snapchat CEO Evan Spiegel announced that the company is redesigning its app to make it easier to use and understand, which will hopefully lead to increased user adoption.
Why it matters: Snapchat has been assuring investors since going public in March that it's strategic investments in ad technology would drive revenue, particularly in North America, and that the creation of copycat products by rivals, like Instagram and Facebook Stories, would not continue to slow its user growth. Its earnings show that the company still has a long way to go in achieving those goals and redesigning its app is a big sign that it's feeling the pressure to make big changes quickly.