barnimages.com

Snapchat is launching Snap Pixel, a feature that will allow advertisers to drop pixels (the code that tracks people when they engage with an ad) on ads so they can better determine how those ads lead to sales or other marketing goals on and off Snapchat's platform.

By the end of the year, the feature will also allow marketers to create custom audiences based on the actions they can track, similar to the capabilities offered by Google, Facebook, Instagram, etc. (For example, you could create a custom list of people to target that have bought something after being exposed to a certain ad.)

Why it matters: It's big win for performance marketers who need to track and measure how ads on Snapchat lead to direct responses — like completing an online sale — when they travel with consumers online. It will also allow Snapchat to compete with bigger tech companies for performance marketing campaigns.

Go deeper

Steve Scalise PAC invites donors to fundraiser at Disney World

Photo: Kevin Lamarque-Pool/Getty Images

House Minority Whip Steve Scalise’s PAC is inviting lobbyists to attend a four-day “Summer Meeting” at Disney World's Polynesian Village in Florida, all but daring donors to swallow their concern about coronavirus and contribute $10,000 to his leadership PAC.

Why it matters: Scalise appears to be the first House lawmakers to host an in-person destination fundraiser since the severity of pandemic became clear. The invite for the “Summer Meeting” for the Scalise Leadership Fund, obtained by Axios, makes no mention of COVID-19.

The coronavirus is ushering in a new era of surveillance at work

Illustration: Sarah Grillo/Axios

As companies continue to prepare for the return of their employees to the workplace, they're weighing new types of surveillance in the name of safety.

Why it matters: Just as the coronavirus pandemic has acted as an accelerant for the adoption of remote work, it has also normalized increased surveillance and data collection. In the post-pandemic workplace, our bosses will know a lot more about us than they used to.

Updated 2 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Eniola Odetunde/Axios

  1. Global: Total confirmed cases as of 6 p.m. ET: 11,712,663 — Total deaths: 540,582 — Total recoveries — 6,381,954Map.
  2. U.S.: Total confirmed cases as of 6 p.m. ET: 2,981,602 — Total deaths: 131,238 — Total recoveries: 924,148 — Total tested: 36,225,015Map.
  3. 2020: Biden releases plan to strengthen coronavirus supply chain.
  4. Public health: Fauci says it's a "false narrative" to take comfort in lower coronavirus death rate — Deborah Birx: Some Southern states "stepped on the gas" when reopening.
  5. World: Brazil's President Bolsonaro tests positive— India reports third-highest case count in the world.