SaveSave story

Snapchat launching ad feature to track sales conversions

Snapchat is launching Snap Pixel, a feature that will allow advertisers to drop pixels (the code that tracks people when they engage with an ad) on ads so they can better determine how those ads lead to sales or other marketing goals on and off Snapchat's platform.

By the end of the year, the feature will also allow marketers to create custom audiences based on the actions they can track, similar to the capabilities offered by Google, Facebook, Instagram, etc. (For example, you could create a custom list of people to target that have bought something after being exposed to a certain ad.)

Why it matters: It's big win for performance marketers who need to track and measure how ads on Snapchat lead to direct responses — like completing an online sale — when they travel with consumers online. It will also allow Snapchat to compete with bigger tech companies for performance marketing campaigns.

Steve LeVine 6 hours ago
SaveSave story

Self-driving lab head urges freeze after "nightmare" fatality

Uber self-driving car in Pittsburgh. Photo: Jeff Swensen / Getty

Carmakers and technology companies should freeze their race to field autonomous vehicles because "clearly the technology is not where it needs to be," said Raj Rajkumar, head of Carnegie Mellon University's leading self-driving laboratory.

What he said: Speaking a few hours after a self-driven vehicle ran over and killed a pedestrian in Arizona, Rajkumar said, "This isn't like a bug with your phone. People can get killed. Companies need to take a deep breath. The technology is not there yet. We need to keep people in the loop."

SaveSave story

Trump, Sessions & GOP lawmakers to meet about sanctuary cities

Jeff Sessions claps behind Donald Trump's blurry profile at a speech
Attorney General Jeff Sesssions, Donald Trump, Melania Trump. Photo: Mandel Ngan / Getty

The White House is hosting a roundtable on sanctuary cities Tuesday afternoon with the President, Attorney General Jeff Sessions, Secretary Kirstjen Nielsen of the Department of Homeland Security, Republican lawmakers and others, Axios has learned.

Why it matters: Conservatives tried to use this week’s massive government spending bill to cut federal funds from sanctuary cities, but they failed, according to sources involved in the process. But Trump officials want to use Tuesday’s event to highlight the issue and put pressure on cities that don't comply with federal immigration law enforcement.