Nov 1, 2017

Snapchat launching ad feature to track sales conversions

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Snapchat is launching Snap Pixel, a feature that will allow advertisers to drop pixels (the code that tracks people when they engage with an ad) on ads so they can better determine how those ads lead to sales or other marketing goals on and off Snapchat's platform.

By the end of the year, the feature will also allow marketers to create custom audiences based on the actions they can track, similar to the capabilities offered by Google, Facebook, Instagram, etc. (For example, you could create a custom list of people to target that have bought something after being exposed to a certain ad.)

Why it matters: It's big win for performance marketers who need to track and measure how ads on Snapchat lead to direct responses — like completing an online sale — when they travel with consumers online. It will also allow Snapchat to compete with bigger tech companies for performance marketing campaigns.

Go deeper

America's small business bailout is off to a bad start

Illustration: Sarah Grillo/Axios

Websites have crashed, phones are jammed and confusion reigns as businesses rushed at today's kickoff to get their chunk of the $350 billion Paycheck Protection Program.

Why it matters: This is a race to save jobs in the present and the future, and to ensure that as many workers as possible keep their benefits and paychecks during the coronavirus lockdown.

Go deeperArrow23 mins ago - Health

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 3 p.m. ET: 1,076,017 — Total deaths: 58,004 — Total recoveries: 225,335Map.
  2. U.S.: Total confirmed cases as of 3 p.m. ET: 261,438 — Total deaths: 6,699 — Total recoveries: 9,428Map.
  3. Business latest: Mark Cuban criticizes "arrogant" 3M on respirator production — The wartime mobilization effort to produce ventilators and medical supplies got started too late.
  4. Oil latest: The amount of gasoline American drivers are consuming dropped to levels not seen in more than 25 years, government data shows.
  5. Politics latest: Lawmakers on both sides of the aisle are worried about the difficulties of delivering the $2.2 trillion in stimulus aid.
  6. Jobs update: The U.S. lost 701,000 jobs in March, but the new report doesn't reflect the height of the virus' impact on the economy.
  7. What should I do? Answers about the virus from Axios expertsWhat to know about social distancingQ&A: Minimizing your coronavirus risk.
  8. Other resources: CDC on how to avoid the virus, what to do if you get it.

Subscribe to Mike Allen's Axios AM to follow our coronavirus coverage each morning from your inbox.

Coronavirus fuels historic drop in gasoline demand

Reproduced from EIA; Chart: Axios Visuals

The amount of gasoline American drivers are consuming dropped to levels not seen in more than 25 years, government data shows.

Driving the news: When most of us are staying home and not driving, this is one of the most predictable—but nonetheless still staggering—upshots of the unfolding coronavirus crisis.