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Illustration: Sarah Grillo/Axios

As of Monday evening, 407,024 people have registered to vote on Snapchat, according to data reported within the app.

The big picture: With seven weeks still to go until the election, Snapchat has already registered nearly as many voters as it did in 2018.

  • The company said that in 2018, more than half of the users that registered to vote via Snapchat actually went out and cast ballots.
  • The vast majority of Snapchat's user base is under 30 years old.

Details: A Snapchat spokesperson confirmed that the number, made visible within the app's "Register to Vote" portal, represents the total tally of users that have registered to vote on the app.

  • The company just launched its Voter Registration "Mini" last week, a new feature that allows users to register to vote directly in Snapchat.
  • It has also begun pushing users to register from within its news shows, like its political show "Good Luck America" and its daily news show with NowThis News.
  • The number could grow much higher. The spokesperson notes the company has yet to debut most of its bigger voter promotions on and off the app.

On Tuesday, President Obama will be featured in a new Snapchat PSA that encourages first-time and young voters to register to vote on Snapchat.

  • The PSA is part of a larger, nonpartisan public awareness effort Snapchat will launch in the coming weeks to get users to register to vote.
  • In the coming weeks, former Ohio governor and Republican presidential nominee John Kasich will also appear in a PSA, as well as a broad array of high profile celebrities, athletes, musicians and influencers, including Arnold Schwarzenegger, Snoop Dogg, Catherine McBroom, and Quincy Brown.

What's next: National Voter Registration Day is September 22.

Go deeper:

Go deeper

Dec 15, 2020 - Economy & Business

2020's been a breakout year for creators

Expand chart
Data: Apptopia; Chart: Axios Visuals

Nearly every major app geared towards content creators has seen significant percentage increases in downloads this year, according to data from Apptopia.

The state of play: Cameo expects to make $100 million from video transactions this year, a spokesperson tells Axios. Over 1 million Cameo videos have been sold-to-date, Tens of thousands of talent now use the app to sell videos.

Dec 14, 2020 - Economy & Business

Reddit acquires TikTok rival Dubsmash

Photo: Rafael Henrique/SOPA Images/LightRocket via Getty Images

Reddit has acquired Dubsmash, the short-form video app akin to TikTok, the company said in a statement provided to Axios. Deal terms were not disclosed.

Why it matters: The deal marks the latest move by a tech platform to invest in a TikTok-like video feature. Snapchat last month launched its TikTok competitor, called Spotlight. Facebook launched its competitor, called Reels, in August.

Scoop: Gina Haspel threatened to resign over plan to install Kash Patel as CIA deputy

CIA Director Gina Haspel. Photo: Win McNamee/Getty Images

CIA Director Gina Haspel threatened to resign in early December after President Trump cooked up a hasty plan to install loyalist Kash Patel, a former aide to Rep. Devin Nunes (R-Calif.), as her deputy, according to three senior administration officials with direct knowledge of the matter.

Why it matters: The revelation stunned national security officials and almost blew up the leadership of the world's most powerful spy agency. Only a series of coincidences — and last minute interventions from Vice President Mike Pence and White House counsel Pat Cipollone — stopped it.