by Jim O'Leary, Chief Executive Officer, North America, and Global President, Weber Shandwick
Like many communications and marketing executives, I've spent a lot of time listening, learning, and thinking about where our industry is heading.
What you need to know: The next five years will transform communications more dramatically than the previous five decades. Chief communicators and marketing executives face a once-in-a-generation shift as technology fundamentally reshapes how attention is captured, how information spreads, and how reputations are shaped under intensifying pressure.
Technology and security leaders at major companies have unrealistic expectations for what their AI security plans should look like, a new survey from Accenture finds.
Why it matters: If companies aren't aware of the AI security threats they're up against, they're not going to be able to defend against them.
People who talk to Anthropic's Claude chatbot about emotional issues tend to grow more positive as the conversation unfolds, according to new Anthropic research shared exclusively with Axios.
Why it matters: Having a trusted confidant available 24/7 can make people feel less alone, but chatbots weren't designed for emotional support.
One of the easiest ways to minimize AI's environmental impact may be to move where the processing is done, per new academic research conducted in partnership with Qualcomm.
Why it matters: Running AI on devices instead of in the cloud slashes power consumption of queries by about 90%, the study finds.
