by Jim O'Leary, Chief Executive Officer, North America, and Global President, Weber Shandwick
Like many communications and marketing executives, I've spent a lot of time listening, learning, and thinking about where our industry is heading.
What you need to know: The next five years will transform communications more dramatically than the previous five decades. Chief communicators and marketing executives face a once-in-a-generation shift as technology fundamentally reshapes how attention is captured, how information spreads, and how reputations are shaped under intensifying pressure.