Blue Origin, the space company founded by Amazon billionaire Jeff Bezos, conducted a successful launch and landing of its New Shepard rocket and crew capsule on Wednesday.
Why it matters: The launch and landing bring the company closer to flying humans to suborbital space, which it hopes to begin by the end of 2019. In addition to space tourism, the company is also vying with Elon Musk's SpaceX — as well as a host of other private sector firms — to win contracts to carry cargo payloads to space.