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Illustration: Annelise Capossela/Axios

Nearly halfway through President Biden's first 100 days, data shows that Americans are learning to wean themselves off of news — and especially politics.

Why it matters: The departure of former President Trump's once-ubiquitous presence in the news cycle has reoriented the country's attention.

Driving the news: Nearly every big news site saw its traffic decline in February, compared to a tumultuous January that included the Capitol insurrection and Biden's inauguration.

  • Publishers' traffic was down across the board, and many major sites saw traffic dip more than 20%, according to data from traffic analytics company SimilarWeb.
  • Politics consumption dropped most dramatically, tumbling 28%.

Between the lines: Interest in the presidency, specifically, has taken a steep plunge.

  • There were three times as many stories written about about Trump in February of 2017 than about Biden last month, according to data from NewsWhip.
  • Biden was discussed on cable news for an estimated 1,836 minutes last month, according to the Stanford Cable TV News Analyzer. In February of Trump's first year, he commanded an estimated 4,669 minutes on cable news.

Other stories — including GameStop stock and developments on the coronavirus vaccines — have driven higher interest than they could in a Trump-centric world.

  • Interest in finance and business coverage declined from January to February, but not nearly as steeply as political coverage, and February's consumption trends were still higher than the average over the last three years.

What's next: These dynamics could change if Trump inserts himself back in the news cycle. Nearly 7 million people watched President Trump's speech at CPAC last Sunday, nearly rivaling the number of people that tuned into the Golden Globes later that evening.

  • Many of the pro-Trump sites that built massive audiences feeding false claims of a stolen election over the last few months are coming out of the Trump era with new and bigger audiences.
  • Newsmax's February traffic was lower than January's, but it was still up 179% compared to the daily average from the previous 3 years.
  • OANN jumped 157% and Gateway Pundit saw a 70% increase, per SimilarWeb. Data from Comscore shows similar trends.

The bottom line: News consumers have become desensitized to the level of drama they had come to expect from politics over the past four years.

Go deeper

Updated 2 hours ago - Politics & Policy

1 dead after pickup truck hits Pride spectators in Florida

Police investigate the scene where a pickup truck drove into a crowd of people at a Pride parade in Wilton Manors, Florida, on Saturday. Photo: Jason Koerner/Getty Images

A driver in a pickup truck hit spectators at a Pride festival in Wilton Manors, Florida, killing a man and leaving another person hospitalized Saturday, authorities said.

Details: Fort Lauderdale Mayor Dean Trantalis told reporters police had "apprehended the driver" and that the vehicle missed a parade car carrying Rep. Debbie Wasserman Schultz (D-Fla.) "by inches."

Updated 5 hours ago - Sports

Uganda Olympic team member tests positive for COVID in Tokyo

The Uganda National boxing team's Catherine Nanziri (L) and others arrive for check-in at Entebbe international airport in Wakiso, Uganda on Friday, ahead of their departure to participate in the Tokyo Olympic Games. Photo: Badru Katumba/AFP via Getty Images

A Uganda Olympic team member tested positive for COVID-19 upon arrival in Japan late Saturday, officials said.

Why it matters: Japan's government has faced criticism for vowing to host the Tokyo Games next month as coronavirus cases rise. The Ugandan team is the second to arrive in Japan after the Australian women's softball players, and this is the first COVID-19 infection detected among the Olympic athletes, Al Jazeera notes.

Updated 9 hours ago - World

In photos: Brazilians rally against Bolsonaro as COVID deaths top 500,000

A June 19 protest in São Paulo, Brazil, against the administration of Brazilian President Jair Bolsonaro, who has railed against precautionary health measures despite the soaring COVID-19 death rate and cases. Photo: Rodrigo Paiva/Getty Images

Demonstrators took to the streets in at least 22 of Brazil’s 26 states to protest President Jair Bolsonaro's handling of the pandemic — as deaths from COVID-19 in the country surged past 500,000 Saturday, per AP.

The big picture: Brazil has the world's second-highest coronavirus death toll and third-highest number of reported cases. Only 12% of the country's population has been vaccinated against the virus, AP notes.