Oct 17, 2019

Podcasting's rosy future

Illustration: Sarah Grillo/Axios

The podcast boom shows no sign of slowing down.

Driving the news: Shonda Rhimes, who already has a nine-figure TV deal with Netflix, has now signed a 3-year podcasting deal with iHeartPodcast Network, creating Shondaland Audio in the process. Other TV companies, like HBO, are making podcasts themselves, with significant success.

  • Vox Media alone has more than 200 podcasts, compared with 67 on NPR.
  • Venture capitalists have invested more than $270 million in the podcasting industry this year, according to Pitchbook; they also got their first major exit when Gimlet Media was sold to Spotify for $325 million.

Where it stands: There's a lot of room to grow. Global music industry revenues are more than $20 billion a year, while podcasting doesn't come close yet to making $1 billion a year — even when you include a slew of lucrative live events.

  • Smart speakers are growing fast, and will help solve one of the biggest problems in the podcasting industry, which is the difficulty of playing the podcast you want at the time you want it.
  • Apple's AirPods, too, make podcast-listening much easier in a slew of different contexts.

The bottom line: Podcasts monetize at only about 1 cent per listener-hour, according to an Andreessen Horowitz analysis. Radio generates more than 10 times as much.

Go deeper: The New York Times' "The Daily" podcast hits 1 billion downloads

Go deeper

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Global: Total confirmed cases as of 2:20 p.m. ET: 5,360,841 — Total deaths: 343,364 — Total recoveries — 2,145,643Map.
  2. U.S.: Total confirmed cases as of 2:20 p.m. ET: 1,632,721 — Total deaths: 97,424 — Total recoveries: 361,239 — Total tested: 13,784,786Map.
  3. Public health: Officials are urging Americans to wear masks headed into Memorial Day weekend Report finds "little evidence" coronavirus under control in most statesHurricanes, wildfires, the flu could strain COVID-19 response
  4. Economy: White House economic adviser Kevin Hassett says it's possible the unemployment rate could still be in double digits by November's election — Small business outlook is slowly improving, but the pandemic hits minority-owned small businesses harder.
  5. Federal government: The president slammed a Columbia University study that suggests earlier lockdown could have saved 36,000 American lives.
  6. World: Health officials report first death in Gaza StripCoronavirus testing is virtually nonexistent in some poor countries — Boris Johnson backs top aide amid reports that he broke U.K. lockdown while exhibiting symptoms.
  7. 1 🏀 thing: NBA in early talks to restart season at Disney World.
  8. What should I do? Hydroxychloroquine questions answeredTraveling, asthma, dishes, disinfectants and being contagiousMasks, lending books and self-isolatingExercise, laundry, what counts as soap — Pets, moving and personal healthAnswers about the virus from Axios expertsWhat to know about social distancingHow to minimize your risk.
  9. Other resources: CDC on how to avoid the virus, what to do if you get it, the right mask to wear.

Subscribe to Mike Allen's Axios AM to follow our coronavirus coverage each morning from your inbox.

Updated 21 mins ago - Politics & Policy

Trump slams study that suggests earlier lockdown could have saved 36,000 lives

Photo: Alex Wong/Getty Images

President Trump attacked estimates from a Columbia University study on Sunday that projected that least 36,000 American lives could have been saved if lockdowns and social distancing were imposed just one week earlier.

What they're saying: Trump told Full Measure, a show broadcast by Sinclair, "It's a disgrace what I watch from this fake news media and from some of these liberal institutions. Columbia is a liberal, disgraceful institution to write that because all the people that they cater to were months after me, they said we shouldn't close it."

Boris Johnson backs top aide amid reports of lockdown violations

U.K. Prime Minister Boris Johnson came out in support of top aide Dominic Cummings Sunday after a joint investigation by the Daily Mirror and The Guardian found Cummings had traveled 260 miles in April to visit his parents while exhibiting coronavirus symptoms.

The latest: "In traveling to find the right kind of child care, at a moment when both he and his wife were about to be incapacitated by coronavirus, and when he had no alternative, I think he followed the instincts of every father and every parent and I do not mark him down for that," Johnson said Sunday.

Go deeper (2 min. read)ArrowUpdated 3 hours ago - World