Sep 17, 2019

The New York Times' "The Daily" podcast hits 1 billion downloads

Illustration: Sarah Grillo/Axios

The New York Times' hit podcast "The Daily" hit a billion total downloads last week after launching just over 2.5 years ago, says Theo Balcomb, executive producer of The Daily.

Why it matters: The Daily has been a surprise success story in the saturated world of podcasting. The profitable show was credited with being one of the biggest drivers to Q2 digital advertising growth for The Times last quarter.

Details: According to Balcomb, The Daily experiences an increase in listenership when there is major, breaking news.

  • "When Comey was fired, we saw a spike. When Mueller was appointed, we saw a spike," says Balcomb. "What's been amazing for The Daily is that when we see spikes, we maintain them."

Be smart: Politics generally garners the most interest, says Balcomb.

  • "In general, something that feels like a huge political or cultural conversation brings people in. This is particularly true for debate coverage. Users rely on The Daily to explain big news of the day. Instead of watching a 3-hour-long debate, they will tune into a 25-minute recap from The Daily."

By the numbers: On average, The Daily now garners more than 2 million downloads per day, and approaching 10 million monthly uniques, per The Times. The show is also carried on over 150 public radio stations nationwide in the U.S.

Go deeper: Podcast events are making a killing

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"Meet the Press" meets the future

Photo: William B. Plowman/NBC/NBC NewsWire via Getty Images

Over the past 5 years, the 72-year-old "Meet the Press" brand has evolved from an hour-long Sunday broadcast into a political franchise that touches everything from daily podcasts to newsletters and even films.

The big picture: The mission of NBC News' flagship Sunday program has never been clearer, but the transformation of the media industry around it has forced American's longest-running TV program to rethink its strategy for a new generation.

Go deeperArrowOct 8, 2019

Vox Media now publishes more than 200 podcasts

Illustration: Axios Visuals

Vox Media now has more than 200 active podcasts that it publishes through the Vox Podcast Network, up from 75 in January, executives tell Axios.

By the numbers: Vox Media Studios President Marty Moe told Axios in February upon signing a multi-million dollar deal with Stitcher that Vox Media’s podcast business is an eight figure business.

Go deeperArrowOct 15, 2019

Pete Buttigieg's campaign says it raised $19.1 million in Q3

Mayor Pete Buttigieg. Photo: Jeremy Hogan/SOPA Images/LightRocket/Getty Images

Pete Buttigieg's 2020 campaign says it raised $19.1 million during the 2019's third quarter, down from its $24.8 million Q2 haul.

The state of play: While Buttigieg's third-quarter fundraising solidifies his place among the upper tier of 2020 candidates, he comes in behind Bernie Sanders, whose campaign says it raised $25.3 million over the same timeframe.

Go deeperArrowOct 1, 2019