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Expand chart
Data: Vivid Seats; Chart: Andrew Witherspoon/Axios

The number of events that have sold based on podcasts has increased by over 2000% in the past six years, according to ticket sales data from Vivid Seats, one of the largest independent ticket vendors in North America.

Why it matters: Live events offer podcasts the opportunity to monetize outside of audio ad revenue, which is growing but still pretty small compared to radio ad revenue.

The big picture: Many of the most expensive tickets sell to shows that are personality-driven.

  • "What’s even more interesting is what we’re not seeing: narrative podcasts, which tends to more of the critical attention," says Nicholas Quah, the founder and writer of Hot Pod, a leading industry newsletter about podcasts.
  • "This probably has to do with adaptation — seems like the way you’d build good live podcast shows isn’t too far from the way you’d think about booking bands," Quah notes.

The bottom line: Live events are often very community-driven, and podcasts, due to the more personalized nature of speaking to an audience versus writing to one, have been able develop very strong personal relationships with readers.

"At Vivid Seats, we've seen the enormous growth of fans looking to see their favorite podcast hosts in person. Certainly, huge summer concerts, traditional sporting events and theater shows remain popular, but fans are clearly enjoying more tailored forms of live entertainment that hardly even existed a decade ago."
— Michael O'Neil, Head of Public Policy and Community Engagement at Vivid Seats

Go deeper: Spotify's podcasting dreams

Go deeper

Updated 1 hour ago - Politics & Policy

Coronavirus dashboard

Illustration: Annelise Capossela/Axios

  1. Health: Coronavirus cases hold steady at 65,000 per day — CDC declares racism "a serious public health threat" — WHO official: Brazil is dealing with "raging inferno" of a COVID outbreak
  2. Vaccines: America may be close to hitting a vaccine wall — Pfizer asks FDA to expand COVID vaccine authorization to adolescents — CDC says Johnson & Johnson vaccine supply will drop 80% next week.
  3. Economy: Treasury says over 156 million stimulus payments sent out since March — More government spending expected as IMF projects 6% global GDP growth.
  4. Politics: Supreme Court ends California's coronavirus restrictions on home religious meetings
  5. Variant tracker: Where different strains are spreading.

Second senior Matt Gaetz aide resigns amid federal investigation

Rep. Matt Gaetz (R-Fla.) walking out of the Capitol in January 2021. Photo: Stefani Reynolds/Bloomberg via Getty Images

Devin Murphy, Rep. Matt Gaetz's legislative director, has stepped down amid a federal investigation into sex trafficking allegations against the Florida Republican congressman, the New York Times first reported and Axios has confirmed.

The latest: "It's been real," Murphy wrote in an email, obtained by Axios, to Republican legislative directors on Saturday morning, with the subject line: "Well...bye."

Rep. Dan Crenshaw says he'll be blind for a month after eye surgery

Rep. Dan Crenshaw (R-Texas) in Washington, D.C., in December 2020. Photo: Tom Williams/CQ-Roll Call, Inc via Getty Images

Rep. Dan Crenshaw (R-Texas) said in a statement Saturday he will be blind for roughly a month after getting surgery to reattach the retina in left eye.

Why it matters: Crenshaw, who lost his right eye and sustained severe damage to his left eye during his third deployment to Afghanistan in 2012, said he will be "pretty much off the grid for the next few weeks."