Oct 15, 2019

Vox Media now publishes more than 200 podcasts

Illustration: Axios Visuals

Vox Media now has more than 200 active podcasts that it publishes through the Vox Podcast Network, up from 75 in January, executives tell Axios.

By the numbers: Vox Media Studios President Marty Moe told Axios in February upon signing a multi-million dollar deal with Stitcher that Vox Media’s podcast business is an eight figure business.

  • According to Moe, the company is still on track to deliver that eight figure number this year. The company reportedly brings in around $185 million annually.
  • One of its most popular podcasts, Recode's Pivot with Kara Swisher and Scott Galloway, is moving to twice a week.

The big picture: Over the past year, Vox Media has develop its own podcast network, that it can use to distribute its own content, as well as eventually distribute others.

  • Vox Media acquired two companies this year to help bolster its podcast business, Epic Magazine and New York Media. It plans to integrate franchises from both companies into its podcast network in 2020. 

What's next: The company is hosting its first-ever Podcast Upfront Tuesday in New York City where it will announce several new shows and updates to its podcasting slate.

Go deeper: Vox Media acquires New York Magazine parent company

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Podcasting's rosy future

Illustration: Sarah Grillo/Axios

The podcast boom shows no sign of slowing down.

Driving the news: Shonda Rhimes, who already has a nine-figure TV deal with Netflix, has now signed a 3-year podcasting deal with iHeartPodcast Network, creating Shondaland Audio in the process. Other TV companies, like HBO, are making podcasts themselves, with significant success.

Go deeperArrowOct 17, 2019

The Boomers' media behemoth

Axios Visuals

AARP, formerly known as The American Association of Retired Persons, is one of the largest media companies in the country, bringing in more than $174 million annually in media-based advertising revenue, according to public filings.

"OK, millennials. But we're the people that actually have the money," Myrna Blyth, senior vice president and editorial director of AARP Media, said in an interview with Axios, referencing the popular "OK, boomer" tagline that youngsters are using to poke fun at older people online.

Go deeperArrowNov 12, 2019

Media's growing appetite for food content

Media's growing appetite for food content

Media companies looking to expand outside of advertising, and especially into commerce, are increasingly following the same path down the grocery aisle.

Why it matters: Food and beverage caters to nearly every demographic. When launching forays into commerce, media companies are finding this an easy place to start.

Go deeperArrowOct 29, 2019