Feb 19, 2019

Exclusive: Vox Media’s multi-million dollar podcast deal

Vox Media

Vox Media is expanding its partnership with Stitcher, one of the biggest end-to-end podcast companies, to produce a new technology news podcast from Recode as part of a multi-million dollar deal.

Why it matters: It's part of Vox's Media bigger effort to grow a standalone podcast network and business, as opposed to producing one-off podcasts for distribution.

“Our podcast strategy mirrors exactly what we’re doing with television. We’re building a studio, scaling deals, competing with major studios to supply the modern programming ecosystem.”
— Vox Media President Marty Moe

About the show: The new show, which has yet to be named, will focus on the business of technology from a broader lens, covering issues like the future of privacy, the impact of artificial intelligence and the impact of big tech companies on the economy.

  • “The core idea is to take what Recode is good at, which is digging into the heart of the intersection of tech and business, and make accessible to broader audience,” says Stitcher CEO Erik Diehn.

The details: The show will feature a to-be-hired host, and produced by a new team with backing and support from Stitcher. The show will air three times weekly beginning this summer, with each episode slated to run 25-30 minutes.

  • The host and team will be headquartered in New York. Stitcher will be responsible for selling ads for the new show, but revenue will be shared.
  • Allison Rockey, Executive Editor and Director of Editorial Strategy at Vox Media, says the new show will include reporters from Recode and Vox Media, as well as outside reporters, experts and guests.

By the numbers: Vox Media’s revenue from podcast advertising tripled year over year and is on pace to more than double again this year, according to Vox Media President Marty Moe. Moe says Vox Media’s podcast business is an eight figure business. The amount of podcasts in its portfolio has tripled from 25 active shows in 2017 to over 75 in 2018.

The big picture: Today marks the one-year anniversary of Vox's daily news podcast, “Today, Explained,” which was similarly launched in partnership with Stitcher.

What's next: Vox Media will be unveiling a new website to showcase all of Vox Media's podcasts, hosts, events, and advertising opportunities in one spot.

Go deeper

Trump rules out quarantine in New York, New Jersey, Connecticut after pushback

President Trump on the White House grounds on Saturdya. Photo: Sarah Silbiger/Getty Images

President Trump tweeted Saturday night that he's decided not try and enforce a short-term quarantine on New York, New Jersey and parts of Connecticut, but a "strong" travel advisory will be issued for those states.

Why it matters: The president said hours earlier he was considering the move to combat the rise in novel coronavirus cases. But he received pushback, most notably from New York Gov. Andrew Cuomo (D), who told CNN it would cause "chaos." "This would be a federal declaration of war on states," Cuomo added.

Trump weighs quarantine of New York, New Jersey, Connecticut

Data: The Center for Systems Science and Engineering at Johns Hopkins; Map: Andrew Witherspoon/Axios

President Trump said Saturday he's considering a short-term quarantine of New York, New Jersey and parts of Connecticut, which have already taken steps to help residents isolate. Gov. Andrew Cuomo reacted to Trump's comments by telling CNN, "This would be a federal declaration of war on states" and that it would cause "chaos."

The big picture: With more than 121,000 people infected, the U.S. has the most COVID-19 cases in the world, exceeding China and Italy, per data from Johns Hopkins. A second wave of American cities, including Boston, Detroit, New Orleans and Philadelphia, are reporting influxes of cases.

Go deeperArrowUpdated 21 mins ago - Health

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 7:30 p.m. ET: 660,706 — Total deaths: 30,652 — Total recoveries: 139,304.
  2. U.S.: Leads the world in cases. Total confirmed cases as of 7:30 p.m. ET: 121,478 — Total deaths: 2,026 — Total recoveries: 1,072.
  3. Federal government latest: President Trump is considering a quarantine on New York, parts of New Jersey and Connecticut.
  4. State updates: Alaska is latest state to issue a stay-at-home order — New York is trying to nearly triple its hospital capacity in less than a month and has moved its presidential primary to June 23. Some Midwestern swing voters that supported Trump's handling of the virus less than two weeks ago are now balking at his call for the U.S. to be "opened up" by Easter.
  5. World updates: In Spain, over 1,400 people were confirmed dead between Thursday to Saturday.
  6. 🚀 Space updates: OneWeb filed for bankruptcy amid the novel coronavirus pandemic.
  7. Hollywood: Tom Hanks and Rita Wilson have returned to U.S. after being treated for coronavirus.
  8. What should I do? Answers about the virus from Axios expertsWhat to know about social distancingQ&A: Minimizing your coronavirus risk
  9. Other resources: CDC on how to avoid the virus, what to do if you get it.

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