Mar 29, 2017

Online ad spending going native

Most of the money spent on digital display advertising will soon go to native ads — where the advertising is designed to look like editorial content — according to a new eMarketer forecast. That kind of ad spending has grown to $22 billion, most of it spent on social-media platforms.

Why this matters: A recent survey found that trust in ads is rising while trust in news sinks. Ads that are designed to look like news could confuse readers.

Data: eMarketer; Chart: Andrew Witherspoon / Axios

Why it's happening: Publishers are creating more native ads because other types of digital display advertising aren't working. Advertisers are reacting to the rise of ad blockers and increased frustration with banner ads. And Google and Facebook are eating the digital display market, leaving publishers no choice but to try to monetize through engagement with native ads instead of trying to reach the most viewers with broad display ads.

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2020 rules of the road for the Age of Misinformation

Illustration: Sarah Grillo/Axios

With just weeks to the Iowa caucuses, social media platforms have finalized their rules governing political speech — and fired a starting pistol for political strategists to find ways to exploit them from now till Election Day.

Why it matters: "One opportunity that has arisen from all these changes is how people are trying to get around them," says Keegan Goudiss, director of digital advertising for Bernie Sanders' 2016 campaign and now a partner at the progressive digital firm Revolution Messaging.

Facebook will make political ads optional for users

Photo: Thomas Trutschel/Photothek via Getty Images

Facebook said Thursday it will give consumers the option to stop seeing political ads in their feeds moving forward.

Why it matters: Facebook has been heavily criticized for its policies around political ads, especially for its decision not to fact-check political ads.

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Facebook won't stop letting politicians lie in ads

Photo: Chip Somodevilla/Getty Images

Anyone who was waiting for Facebook to change its controversial political ad policies — particularly the one that allows politicians to lie with impunity — will have to keep waiting, the company made clear Thursday.

Driving the news: Facebook released a raft of small changes to its rules around political ads, including giving consumers the option to block political ads from their feeds.

Go deeperArrowJan 9, 2020