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Sara Fischer Feb 1, 2017
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Mobile adblock usage explodes in Asia-Pacific, not so much in the U.S.

A new study shows mobile adblock usage increased 40% in the Asia-Pacific region in 2016. For perspective, 58% of Indonesians block mobile ads compared to 1% of Americans.

The study, commissioned by PageFair, shows that mobile adblock usage significantly outpaces desktop worldwide by a 2 to 1 margin.

Overall, adblock use increased by 30% globally in 2016, with 11% of all Internet users employing adblock technology on their mobile or desktop devices.

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Data: PageFair; Chart: Andrew Witherspoon / Axios