A new study shows mobile adblock usage increased 40% in the Asia-Pacific region in 2016. For perspective, 58% of Indonesians block mobile ads compared to 1% of Americans.

The study, commissioned by PageFair, shows that mobile adblock usage significantly outpaces desktop worldwide by a 2 to 1 margin.

Overall, adblock use increased by 30% globally in 2016, with 11% of all Internet users employing adblock technology on their mobile or desktop devices.

(function () { var attempt = 0, init = function(){ if (window.pym) { var pymParent = new pym.Parent("2017-02-01-adblockers", "https://graphics.axios.com/2017-02-01-adblockers/2017-02-01-ad-blockers.html", {}); } else if (attempt++ & 40) { setTimeout(init, 50); } }; init(); })();

Data: PageFair; Chart: Andrew Witherspoon / Axios

Why? Asian-pacific markets are powered by consumer demand for speed and functionality, and as Pagefair notes, are accelerated by distribution partnerships with telecom companies and device manufacturers. PageFair predicts that adblocking will become more prevalent in the U.S. and Europe once manufacturers make adblocking technologies a standard part of product development.

Why it matters: The rise of adblockers has forced publishers to reconsider how their ad structures affect user experience and drop off. Some publishers argue that ad blockers violate an implicit agreement between internet users and publishers that ads are the fee they pay to access content. But one ad executives says ad-blockers are a good thing, since they can be used to measure how invasive their ad experience is and improve it. (Most publishers can see when a user visits their site with an ad blocker implemented for them specifically.) In response to the increase of adblockers in the market, online publishers are exploring new digital revenue structures, like native ads and subscriptions.

Go deeper

Cleanup on aisle Biden

Photo: Andrew Caballero-Reynolds/AFP via Getty Images

After two gaffes and a low blow from President Trump questioning his faith, Joe Biden spent Thursday evening off his own message — clarifying comments and responding to attacks.

Why it matters: Biden’s responses reflect what we could see a lot more of in the next few months — cringeworthy comments and Trump smears, smacking into each other and pulling the Democrat off course.

2020 election strategy: Hire all the lawyers

Illustration: Eniola Odetunde/Axios

The coronavirus has sent overall U.S. unemployment into the double digits — but it's a sort of full-employment act for election law attorneys.

The big picture: The prospect of extended court fights over COVID-19-related voting changes, an absentee ballot avalanche, foreign interference and contested presidential results has prompted a hire-all-the-lawyers binge by candidates and campaigns — not just in swing states but around the country.

Right-wing media defanged by dissolving anti-Biden storylines

Data: NewsWhip; Chart: Naema Ahmed/Axios

The three biggest anti-Joe Biden storylines in right-wing media over the last year have either fizzled or are getting less online traction than they used to, according to data from NewsWhip provided exclusively to Axios.

Why it matters: This dynamic has rendered a formidable media ecosystem less effective in boosting President Trump as we move into the heart of the 2020 campaign.