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Ad trust rises as news trust sinks

Nick Youngson

A new survey finds that 61% of people trust the advertising they see, an 11% jump from March 2014, according to eMarketer. In addition, 72% of respondents also said the ads are "honest," a 16% increase over the past two years.

Other studies have indicated that ad trustworthiness depends on the medium. Some studies show people are less likely to trust digital ads vs. traditional print or television ads.

Why it matters: The most recent Gallup poll on trust in media shows that 68% of Americans don't trust the news - the lowest rate ever measured. The shift shows that as people trust established media brands less, they are turning towards unconventional sources of information, like social platforms. It also makes sense that digital ads are less likely to be trusted, because most are sold in an automated way that over 1/3 of consumers find invasive.

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Facebook reaches a tipping point

Illustration: Rebecca Zisser/Axios 

Of all the news crises Facebook has faced during the past year, the Cambridge Analytica scandal is playing out to be the worst and most damaging.

Why it matters: It's not that the reports reveal anything particularly new about how Facebook's back end works — developers have understood the vulnerabilities of Facebook's interface for years. But stakeholders crucial to the company's success — as well as the public seem less willing to listen to its side of the story this time around.

Amy Harder 2 hours ago
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America’s record-breaking natural gas export boom

The United States is quickly ramping up its exports of liquefied natural gas to record levels.

Data: U.S. Energy Information Administration; Chart: Axios Visuals

Why it matters: The increase, highlighted by the U.S. Energy Information Administration Monday, is a product of the fracking boom over the last decade that has made America the world’s largest producer of natural gas.