Adler's may be closing, but the Adler family isn't leaving the jewelry business, members tell Axios exclusively.

Why it matters: The next generation has launched multiple new ventures that will continue serving many of the Mardi Gras krewes and clients who have relied on the family for more than a century.

The big picture: Tiffany Adler's new company, T. Adler, focuses on what she does best — custom, emblematic pieces.

• Think Carnival krewe pins, school rings, awards and ceremonial city keys, Adler tells Axios. She designed Mayor Helena Moreno's new city key.
• She debuted the new company at the Met Gala this spring with a dress adorned with about 75 bespoke Carnival brooches she designed.
• She says she's excited to partner with local artists and create pieces that wouldn't fit under the previous Adler's brand, such as with textiles.

Zoom in: Coleman E. Adler III, one of Tiffany's brothers, also has a new business called CE Adler that does private jewelry by appointment, he tells Axios.

• He spent his 30+ years at Adler's buying and selling stones, so that's his new company's specialty — fine jewelry made with diamonds and colored gemstones.
• Think engagement rings and one-of-a-kind diamond pieces. He does custom work, restorations and heirloom transformations.
• He's staying in the family business as "a natural extension of what I have always done," he says.

Catch up quick: Adler's was founded 128 years ago and had stores on Canal Street and in Metairie.

• Coleman E. Adler II announced his retirement last year and started shutting down the business. The Metairie store closed in January.
• The Canal Street store is winding down operations and will go to appointment-only soon before closing, Tiffany Adler says.

The fine print: Five Adler's employees have moved over to T. Adler, Tiffany Adler says. She hopes to open a storefront next year.

• Coleman Adler says he travels to meet clients and won't have a showroom.

Share this

Lt. Gov. Billy Nungesser will unveil a new civil rights marker today recognizing a two-year effort to desegregate lunch counters and bathrooms on Canal Street.

Why it matters: The Canal Street protests became one of New Orleans' most consequential civil rights campaigns, helping force integration of downtown businesses and leading to a landmark U.S. Supreme Court ruling.

The big picture: The new Louisiana Civil Rights Trail marker is at the site of the former McCrory's five and dime store where a group of New Orleans students, known as the "CORE Four," sat at a whites-only lunch counter in 1960 and requested service.

• The students were Rudy Lombard of Xavier University, Oretha Castle Haley of SUNO, Cecil J. Carter of Dillard University and Sydney Goldfinch, a white student attending Tulane University, according to The New Orleans Tribune.
• They were arrested and convicted of criminal mischief.
• The U.S. Supreme Court overturned their convictions in 1963.

Zoom in: After the students' arrest, activists spent two years picketing 75 stores on Canal Street, demanding that they integrate, according to information from the National Civil Rights Trail, which includes the Canal Street location.

• The activists also wanted the merchants to hire 90 Black employees.
• The boycott lasted 735 days.

Zoom out: The city also has a historic marker for Homer Plessy, who was arrested this week in 1892 after boarding a "whites-only" New Orleans train car in an effort to abolish a Jim Crow law that mandated segregated railroad cars.

• His case led to the Supreme Court's decision of "separate but equal."
• In 1954, the Supreme Court ruled in Brown v. Board of Education that the notion of "separate but equal" was unconstitutional.
• Former Gov. John Bel Edwards posthumously pardoned Plessy in 2022.

What's next: The new marker will be unveiled at 3pm at 1001 Canal Street, which is now home to the Ruby Slipper Café.

Share this

📊 Louisiana has two companies in the new Fortune 500 list and a third on the Fortune 1000. (Full list)

• Entergy (#340)
• Lumen Technologies (#354)
• Pool (#648)

🚰 The Sewerage & Water Board named Kaitlin Tymrak as its new general superintendent yesterday. She's the first woman to hold the job in the utility's 125-year history. (Press release)

🐊 A Louisiana man was attacked by an alligator after he jumped from I-310 into the swamp while trying to evade police. (Facebook)

🏗️ Bayou Phoenix didn't get funding from the state Legislature during the recent session, so developer Troy Henry says he's pursuing federal grants as part of an entertainment district. (Fox 8)

• Henry says he needs about $50 million to finish building out the former Six Flags location in the East. The remaining $439 million or so is coming from private funds and a banking partner, he says. (Renderings)

🦁 A private zoo in central Louisiana is "America's most dysfunctional zoo," with a history of escaped animals and otters biting visitors. (Wall Street Journal 🔒)

💻 Meta is launching a $115 million workforce program in Louisiana and elsewhere with a big promise for graduates — a guaranteed job. (Axios)

👋 Carlie here. It's Summerween, that weird time in June when retailers and social media are flooded with spooky decor items.

• I love a good gimmick, especially when it comes to leaning into our city's darker side.
• I recently enjoyed the "Witches in the Garden" drink at Espiritu. It's an alcohol-free bev that comes topped with a mini witch hat.

Zoom out: Espiritu's housemade hot sauce is also worth a mention. Axios publisher Nick Johnston enjoyed it so much, he checked a bag just to bring home a bottle.