Halloween fans aren't waiting for fall to shop for the spooky holiday, according to the National Retail Federation.
The NRF has seen the percent of consumers shopping before October increase from 32% in 2014 to 47% last year.
The Summerween concept originated with a 2012 episode of Disney Channel's "Gravity Falls," but has grown in recent years because of social media. (Case in point)
Zoom in: Walmart tells us about 1,000 of its stores have added early Halloween displays, which are quickly gaining a following on TikTok.
State of play: Halloween is one of the seasonal events most affected by tariffs, with shortages possible.
The Halloween and Costume Association warned in April that tariffs are threatening to "wipe out Halloween and severely disrupt Christmas unless urgent action is taken."
Krewe of Boo organizer Brian Kern tells us he's focused exclusively on throws made in the U.S. for this year's parade. Go deeper.
