Scoop: Adler's next generation keeps jewelry business alive
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Tiffany Adler and Coleman E. Adler III. Photos: Courtesy of T. Adler LLC and Coleman Adler III
Adler's may be closing, but the Adler family isn't leaving the jewelry business, members tell Axios exclusively.
Why it matters: The next generation has launched multiple new ventures that will continue serving many of the Mardi Gras krewes and clients who have relied on the family for more than a century.
The big picture: Tiffany Adler's new company, T. Adler, focuses on what she does best — custom, emblematic pieces.
- Think Carnival krewe pins, school rings, awards and ceremonial city keys, Adler tells Axios. She designed Mayor Helena Moreno's new city key.
- She debuted the new company at the Met Gala this spring with a dress adorned with about 75 bespoke Carnival brooches she designed.
- She says she's excited to partner with local artists and create pieces that wouldn't fit under the previous Adler's brand, such as with textiles.
What she's saying: "It's an amazing step for New Orleans to be on the world stage more than I've ever seen it in my career," she said of the Louisiana presence at the Met Gala, including the artist who inspired Beyoncé's dress.
- "It's great to have the cache of serious artists and a serious artist community."
Zoom in: Coleman E. Adler III, one of Tiffany's brothers, also has a new business called CE Adler that does private jewelry by appointment, he tells Axios.
- He spent his 30+ years at Adler's buying and selling stones, so that's his new company's specialty — fine jewelry made with diamonds and colored gemstones.
- Think engagement rings and one-of-a-kind diamond pieces. He does custom work, restorations and heirloom transformations.
- He's staying in the family business as "a natural extension of what I have always done," he says.
Catch up quick: Adler's was founded 128 years ago and had stores on Canal Street and in Metairie.
- Coleman E. Adler II announced his retirement last year and started shutting down the business. The Metairie store closed in January.
- The Canal Street store is winding down operations and will go to appointment-only soon before closing, Tiffany Adler says.
The fine print: Five Adler's employees have moved over to T. Adler, Tiffany Adler says. She hopes to open a storefront next year.
- Coleman Adler says he travels to meet clients and won't have a showroom.