New Orleans is hosting a celebrity car show on Bourbon Street tomorrow at the site of last year's deadly terrorist attack.

Why it matters: City leaders and law enforcement have spent the past year restricting vehicular access to parts of Bourbon Street in response to the attack.

The big picture: More than 100 supercars are expected for the Gumball 3000, organizers say.

• They'll be at Canal and Bourbon streets, which is where Shamsud-Din Jabbar drove a truck into the crowd on New Year's Day, killing 14 people and injuring 57 more.
• The intersection is still open to traffic during certain hours, but the vehicle barricades and increased security protocols remain in place.
• Other events have been rerouted off Bourbon over the past year, with authorities citing security concerns.

Yes, but: The Gumball 3000 supercar rally has a permit from the city, a New Orleans police spokesperson confirmed.

• NOPD officers will be working the event and there will be barricades.
• New Orleans & Co. has a marketing collaboration with the group for the event, Walt Leger III, president and CEO of New Orleans & Co., confirmed.

What they're saying: Bourbon Street is a venue that's hosted many special events, Leger says, and it's important that the city remains welcoming with its public spaces.

• Gumball is "utilizing iconic Bourbon Street to promote their brand in the way that the NFL used Bourbon Street to support their brand during the Super Bowl," Leger added.
• While it's a historic neighborhood, he says, it's an important business district, and conversations are ongoing about how to regulate traffic patterns.

What's happening: The Gumball 3000 started in Miami yesterday and is headed to Mexico City.

• The rally is stopping in New Orleans along the way.
• Celebrity drivers include the founder, Maximillion Cooper, and his wife, Ruff Ryders rapper Eve, along with "Fast & Furious" star Michelle Rodriguez, former Saints star Jimmy Graham, EDM superstar deadmau5 and other artists, athletes and YouTubers.

Zoom in: From 6pm to 9pm tomorrow, visitors will be able to see the world's most exclusive supercars, organizers say.

• NOPD will escort the cars from Canal Street into a "barricaded chute" on Bourbon Street where they will parade at low speeds for three blocks, says Diane Lyons with Accent New Orleans, who's handling Gumball's local logistics.
• Only the sidewalks will be open to pedestrians.
• From 9pm to 11pm, there will be a free music show.

Go deeper

Summer's here and our social scene isn't slowing down.

• Here's what's on tap this weekend.

🍅 Creole Tomato Fest: It's the fest's 40th year at the French Market.

🤣 LGBTLOL: Organizers say this is America's biggest queer comedy fest.

🌈 Black Pride Weekend: Celebrate Black and brown LGBTQ+ lives.

🪖 D-Day anniversary: The National WWII Museum commemorates the mission with special honors for Rosie the Riveters.

🇮🇹 Opera in the Piazza: Annual event showcases arias under the stars.

🌱 Sankofa Bayou Fest: Celebrate wetlands culture and check out the new birding trail.

💜 Purple Takeover: Party with DJ Soul Sister at New Orleans' annual birthday celebration for Prince.

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🥁 UNO is bringing back its marching band program as it transitions to LSU New Orleans next month. The school hasn't had a marching band since the 1970s.

• It hired Eddie Williams Jr. to lead the program. He was previously at West Jeff and St. Aug. (Press release)
• The school hopes to march in Mardi Gras parades by 2028.

🚔 Law enforcement news:

• St. Tammany Sheriff Randy Smith is accused of assaulting a man during a fight at a Madisonville restaurant. (Fox 8)
• Levee District Police Chief Joshua Rondeno was placed on leave without pay Wednesday. (The Times-Picayune 🔒)

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☀️ Drought conditions in southeast Louisiana have improved dramatically thanks to the recent rain. (Drought Monitor)

💦 Splash pads have reopened in Jefferson Parish. (Hours)

• These public pools are open in New Orleans.