8. Campaigns turn to texting
Peer-to-peer (P2P) texting is experiencing a massive uptick in political campaigns throughout the country now that in-person campaign activities and forms of voter outreach are being suspended to protect public health, P2P experts and campaigns tell Axios.
Why it matters: Campaign tactics like rallies, town halls, phone banking and canvassing are becoming harder to do as officials urge people to quarantine themselves and stay at home due to the coronavirus outbreak, Axios' Stef Kight and I write.
Driving the news: "We're seeing an uptick in sign-ups," says Thomas Peters, founder and CEO of RumbleUp, a political P2P texting platform that enables volunteers to text voters, mostly for Republican campaigns. "Sign-ups are up about 200% in the last four days."
Campaigns are shifting their budgets to focus on campaigning via text message rather than in-person canvassing or having volunteers meet at phone banking centers, Peters said. "They can't have old people in a room making calls together, but people can text from home."
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