Already the leading maker of chips for smartphones, Qualcomm wants to get a spot inside PCs.
If that sounds familiar, it is. Qualcomm made a similar play a few years back in conjunction with Microsoft's Windows RT, a slimmed down version of Windows 8.
Yes, but: The company maintains this time will be different. Whereas Windows RT could only run a small number of new-style apps, Microsoft and Qualcomm promise the new always-connected PCs will run the bulk of Windows applications when they begin arriving later this year.
"There is no second class version of Windows — there's only one Windows" says Cristiano Amon, the Qualcomm executive leading the charge.
Some limits: Amon acknowledges that the Qualcomm-powered PCs might not be suited for computer-aided design or other truly high-end tasks. However, he says the all-day battery life and constant cellular-connection should make them a great option for those on the go.
"If you have a tablet as a third device (along with a PC and smartphone), I will argue this is a better experience than a tablet, it is a full, connected PC," Amon says.
There's more from our conversation here.
More details: Qualcomm and Microsoft will be sharing more details at an event this week in Maui. I'll be moderating a session and covering it for Login.
Broadcom initiates hostile takeover moves: Meanwhile, Broadcom announced it intends to nominate 11 new directors whom it would like appointed to Qualcomm's board, after its proposed acquisition fell through last month.