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Ina Fried Dec 4
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Qualcomm makes another bid to get inside the PC

Qualcomm's Cristiano Amon leads the company's chipmaking unit. Photo illustration: Axios Visuals

Not for the first time, Qualcomm is trying to find a place inside the personal computer.

The last time was a flop, in large part because the operating system — Windows RT — didn't really run all the programs people expect from their computer. Flash forward a couple of years and Microsoft and Qualcomm are taking another swing, promising that in the new crop of always connected PCs, you will get cellular connectivity in a thin, light device with all-day battery life — and it will run all the Windows apps people care about.

Why it matters: Qualcomm is facing increasing pressure in its core mobile phone business as market leaders Samsung and Apple increasingly look to others. Getting even a small slice of the PC business could be a big deal.