Oct 29, 2019

NCAA to allow college athletes to be paid for their names, images and likenesses

Stanford's Gabe Reid and Jonathan McGill celebrate a sack. Photo: Thearon W. Henderson/Getty Images

The NCAA's Board of Governors voted Tuesday to allow college athletes to receive compensation for their names, images and likenesses.

Why it matters: In the end, California won. Gov. Gavin Newsom signed a bill into in September that allows the state's college athletes to accept endorsement deals by 2023, upending the decades-long precedent set by the NCAA to prevent collegiate athletes from being paid.

What they're saying: Michael V. Drake, the board's chair and president of the Ohio State University, said in a statement, "We must embrace change to provide the best possible experience for college athletes."

  • "This modernization for the future is a natural extension of the numerous steps NCAA members have taken in recent years to improve support for student-athletes, including full cost of attendance and guaranteed scholarships."

Go deeper: NCAA coaches react to California law allowing student-athletes to be paid

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California forces the NCAA's hand

Illustration: Sarah Grillo/Axios

The dam has officially cracked on college athletes benefiting from their own likenesses — now the question is how much ground the NCAA is actually willing to give.

Why it matters: California's landmark law, plus the threat of other states passing their own, has succeeded in forcing the NCAA to back away from its nuclear threats around player benefits.

Go deeperArrowOct 29, 2019 - Sports

NCAA provides no details on plans to grant its athletes compensation

Illustration: Sarah Grillo/Axios

Under mounting pressure from California and other state legislatures, the NCAA's Board of Governors voted Tuesday to consider letting college athletes profit from their name, image and likeness.

The state of play: While this potentially clears the way for athletes to begin accepting endorsement deals — a monumental shift that would dramatically alter the economics of college sports — the official statement offered no details, and any specific rule changes will require further discussion.

Go deeperArrowOct 30, 2019

Amherst College pushes for diversity in its athletics programs

Amherst College campus. Photo: Joanne Rathe/The Boston Globe via Getty Images

The youth sports economy has doubled in size over the past decade to more than $15 billion, ushering in an era of private coaching, travel teams and summer showcases.

The state of play: This prices out young athletes from low- and even middle-class households, which might explain why college sports teams are increasingly lacking in diversity, especially when football and basketball are excluded — forcing Amherst College to find a way to fight back.

Go deeperArrowNov 8, 2019