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Photo: Chen Yuyu/VCG via Getty Images

Microsoft is shuttering its would-be Twitch rival Mixer and will transition its partners and live-gaming streamers to Facebook's gaming platform, it said Monday.

The big picture: With the shuttering of the service, Microsoft is conceding that Mixer never achieved the scale and prominence needed to adequately compete with livestream gaming giants like Amazon's Twitch and Google's YouTube.

Details: The service will shut down as of July 22, on which date all Mixer sites and apps will redirect to Facebook Gaming.

  • "We started pretty far behind, in terms of where Mixer’s monthly active viewers were compared to some of the big players out there," Phil Spencer, Microsoft’s head of gaming, told The Verge.
  • According to The Verge, the shift in strategy should help bring Microsoft's forthcoming cloud-based game-streaming service directly to Facebook's massive user base.
  • Facebook launched its gaming service in April.

Be smart: The announcement comes despite the fact that Microsoft recently poured millions of dollars to sign key creators to get Mixer off the ground.

  • Most notably, it signed Twitch live-gaming superstar Tyler Blevins, also known as "Ninja," exclusively in 2019.

History lesson: It's Microsoft's second failed attempt to take on streaming video. It previously scrapped MSN Soapbox, an attempt to take on YouTube.

Go deeper

Dan Primack, author of Pro Rata
Aug 27, 2020 - Economy & Business

Microsoft working with Walmart on TikTok deal

Illustration: Aïda Amer/Axios

Microsoft is working with Walmart on its efforts to buy TikTok's U.S. business from China's ByteDance, Axios has learned from multiple sources close to the process.

The state of play: The idea would be to help turn TikTok U.S. into more of an e-commerce app for creators and users, much like what TikTok parent company ByteDance does with a similar app in China.

8 hours ago - Health

Food banks feel the strain without holiday volunteers

People wait in line at Food Bank Community Kitchen on Nov. 25 in New York City. Photo: Michael Loccisano/Getty Images for Food Bank For New York City

America's food banks are sounding the alarm during this unprecedented holiday season.

The big picture: Soup kitchens and charities, usually brimming with holiday volunteers, are getting far less help.

10 hours ago - Health

AstraZeneca CEO: "We need to do an additional study" on COVID vaccine

Photo: Pavlo Gonchar/SOPA Images/LightRocket via Getty Images

AstraZeneca CEO Pascal Soriot said on Thursday the company is likely to start a new global trial to measure how effective its coronavirus vaccine is, Bloomberg reports.

Why it matters: Following Phase 3 trials, Oxford and AstraZeneca said their vaccine was 90% effective in people who got a half dose followed by a full dose, and 62% effective in people who got two full doses.