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Photo: Chen Yuyu/VCG via Getty Images

Microsoft is shuttering its would-be Twitch rival Mixer and will transition its partners and live-gaming streamers to Facebook's gaming platform, it said Monday.

The big picture: With the shuttering of the service, Microsoft is conceding that Mixer never achieved the scale and prominence needed to adequately compete with livestream gaming giants like Amazon's Twitch and Google's YouTube.

Details: The service will shut down as of July 22, on which date all Mixer sites and apps will redirect to Facebook Gaming.

  • "We started pretty far behind, in terms of where Mixer’s monthly active viewers were compared to some of the big players out there," Phil Spencer, Microsoft’s head of gaming, told The Verge.
  • According to The Verge, the shift in strategy should help bring Microsoft's forthcoming cloud-based game-streaming service directly to Facebook's massive user base.
  • Facebook launched its gaming service in April.

Be smart: The announcement comes despite the fact that Microsoft recently poured millions of dollars to sign key creators to get Mixer off the ground.

  • Most notably, it signed Twitch live-gaming superstar Tyler Blevins, also known as "Ninja," exclusively in 2019.

History lesson: It's Microsoft's second failed attempt to take on streaming video. It previously scrapped MSN Soapbox, an attempt to take on YouTube.

Go deeper

Dan Primack, author of Pro Rata
Aug 27, 2020 - Economy & Business

Microsoft working with Walmart on TikTok deal

Illustration: Aïda Amer/Axios

Microsoft is working with Walmart on its efforts to buy TikTok's U.S. business from China's ByteDance, Axios has learned from multiple sources close to the process.

The state of play: The idea would be to help turn TikTok U.S. into more of an e-commerce app for creators and users, much like what TikTok parent company ByteDance does with a similar app in China.

DOJ pressed to enforce Al Jazeera foreign agent ruling

Illustration: Aïda Amer/Axios

The Justice Department is being pressed to enforce its own demand that the U.S. arm of Qatari broadcaster Al Jazeera register as a foreign agent.

Why it matters: The launch of Al Jazeera's new right-of-center U.S. media venture, Rightly, has refocused attention on the media company's alleged links to Doha, and DOJ's efforts to crack down on media outlets viewed as foreign interest mouthpieces.

Poll: Immigration is America's most-polarizing issue

Data: The American Aspirations Index/Populace; Chart: Will Chase/Axios

Immigration was found to be the most polarizing issue in America based on new polling from Populace.

Why it matters: Americans have surprisingly similar priorities for the U.S., but immigration stands out as one of the few issues with clear partisan differences. It underscores the challenge for advocates and lawmakers hoping to pass immigration reform in the coming weeks amid narrow margins in Congress.