Nov 30, 2019

Michael Bloomberg is off to an attention-grabbing start

Expand chart
Data: NewsWhip; Chart: Chris Canipe/Axios - Note: Hover over the weekly rank on desktop to see articles and interactions for each candidate and issue.

In just three weeks, billionaire Michael Bloomberg has captured a level of media attention that's eluded most 2020 Democrats with months on the trail and in debates.

The big picture: Recent stories about Bloomberg generated more social media interactions than Amy Klobuchar, Andrew Yang, Julián Castro or Tom Steyer have ever gotten, according to data from NewsWhip provided exclusively to Axios.

  • On Nov. 8, the day after it was first reported that Bloomberg was preparing to enter the race, he was mentioned more on cable news than any Democratic candidate other than Joe Biden and Bernie Sanders on a single day this year, according to the Internet Archive Television News Archive.
  • In November, Bloomberg has been mentioned more on cable news than every candidate except Biden and Elizabeth Warren.
  • Bloomberg's mentions this month on cable news (4,486) have more than doubled Yang's throughout his entire campaign (2,167). Yet, Yang is polling ahead of Bloomberg.
  • For each of the last three weeks, stories about Bloomberg have generated more interactions (comments, likes, shares) on social media than another billionaire candidate, Tom Steyer, has ever gotten in the race.

Be smart: Bloomberg is packaging this earned media with an unprecedented self-funded multi-million dollar television advertising blitz, giving the former New York mayor, businessman and philanthropist an unparalleled ability to reach voters.

Yes, but: For all the buzz, Bloomberg so far is at just 3 percent in a CNN poll released Wednesday — and 2.5 percent in the RealClear Politics average of six surveys conducted during the past two weeks.

By the numbers: The biggest wave of attention for Bloomberg came on the week of the New York Times report that he was preparing to jump in.

  • While some of the early coverage has touched on Bloomberg's vulnerabilities with women and minority voters, the sentiment of the 10 biggest stories about Bloomberg was neutral and straightforward
  1. New Poll Has Michael Bloomberg Beating Donald Trump By Six Points - Daily Caller (113k interactions)
  2. Michael Bloomberg prepares for a presidential bid - NBC News (109k interactions)
  3. Michael Bloomberg Is Expected to File for the Alabama 2020 Presidential Primary - NYT (88k)

Our 2020 attention tracker is based on data from NewsWhip exclusively provided to Axios as part of a project that will regularly update throughout the 2020 campaign.

Go deeper: See all past editions of the tracker here.

Go deeper

Updated 10 mins ago - Politics & Policy

Updates: George Floyd protests nationwide

Police officers wearing riot gear push back demonstrators outside of the White House on Monday. Photo: Jose Luis Magana/AFP via Getty Images

Protests over the death of George Floyd and other police-related killings of black people continued for a seventh day across the U.S., with President Trump threatening on Monday to deploy the military if the unrest continues.

The latest: New York City Mayor Bill de Blasio tweeted early Tuesday that he'd just left the Bronx and the police commissioner was sending additional assistance to problem areas. Protesters were "overwhelmingly peaceful" Monday, he said. "But some people tonight had nothing to do with the cause + stole + damaged instead," he added.

2 hours ago - Technology

Civil rights leaders blast Facebook after meeting with Zuckerberg

Screenshot of an image some Facebook employees used as part of their virtual walkout on Monday.

A trio of civil rights leaders issued a blistering statement Monday following a meeting with Facebook CEO Mark Zuckerberg and other top executives to discuss the social network's decision to leave up comments from President Trump they say amount to calls for violence and voter suppression.

Why it matters: While Twitter has flagged two of the president's Tweets, one for being potentially misleading about mail-in ballot procedures and another for glorifying violence, Facebook has left those and other posts up, with CEO Mark Zuckerberg saying he doesn't want to be the "arbiter of truth."

4 hours ago - Technology

Cisco, Sony postpone events amid continued protests

Screenshot: Axios (via YouTube)

Cisco said Monday night that it is postponing the online version of Cisco Live, its major customer event, amid the ongoing protests that have followed the killing of George Floyd.

Why it matters: Cisco joins Sony, Electronic Arts and Google in delaying tech events planned for this week.