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Michael Bloomberg prepares to speak at the Christian Cultural Center in New York. Photo: Yana Paskova/Getty Images

Former New York City mayor and billionaire Michael Bloomberg announced a $31 million TV ad campaign on Friday in several key primary states ahead of an anticipated announcement to enter the 2020 Democratic primary race for president, NBC News reports, citing Advertising Analytics.

Why it matters: The reported figure would be the single biggest ad buy in American campaign history, with Barack Obama holding the previous record at $30 million in 2012. Bloomberg's first ad spend comes as he has filed paperwork to jump into the race, but his campaign team says he has not made a final decision.

By the numbers: The eight-figure investment "is already more than half of the $50 million the entire 2020 Democratic presidential field has spent on television so far this year," ABC notes per CMAG's data.

  • This covers more than two dozen markets including Florida, Texas, Massachusetts, California, Pennsylvania, Mississippi and Michigan, ABC writes, citing data compiled by Advertising Analytics, and it only spreads across an eight-day period, per the New York Times. A partial breakdown of the spend includes:
    • $2.3 million in New York City
    • Over $1 million in Los Angeles
    • $1.1 million in Miami
    • $1.1 million in Orlando
    • $43,000 in Fargo, N.D.

TV stations have not yet filled all their ad buy records from Bloomberg, so the numbers are anticipated to grow. The ads are scheduled to start airing on Monday.

Go deeper: The fringe internet frets over Mike Bloomberg's place in the 2020 race

Go deeper

Ro Khanna wary of Biden approach on Middle East

Rep. Ro Khanna. Photo: Cody Glenn/Sportsfile for Web Summit via Getty Images

An outspoken progressive Democrat is wary of President Biden’s approach to the Middle East, arguing it’s like “conceding defeat of the aspiration” to win a Nobel Peace Prize.

Why it matters: A number of members of Biden’s own party dislike his Middle East strategy, as his administration signals the region is no longer the priority it was for President Obama and his predecessors.

Democrats eye reconciliation for immigration

Photo: Chip Somodevilla/Getty Images

Comprehensive immigration reform is a pipe dream, but some Senate Democrats are hoping to tie key immigration provisions to the next big reconciliation push.

Why it matters: Immigration is one of the most controversial and partisan issues in U.S. politics, which is why the budget reconciliation process — which allows for bills to pass the Senate with a simple majority rather than the usual 60 votes — is so attractive.

3 hours ago - Politics & Policy

Scoop: Biden meeting Quad amid own pivot toward Asia

Artists paint portraits of President Biden and Vice President Kamala Harris in Mumbai, India. Photo: Anshuman Poyrekar/Hindustan Times via Getty Images

President Biden plans to meet this month with the leaders of Japan, Australia and India in a virtual summit of the so-called Quad, according to people familiar with the matter.

Why it matters: By putting a Quad meeting on the president’s schedule, the White House is signaling the importance of partnerships and alliances to counter China’s growing influence in the Indo-Pacific region.

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