Michael Bloomberg prepares to speak at the Christian Cultural Center in New York. Photo: Yana Paskova/Getty Images

Former New York City mayor and billionaire Michael Bloomberg announced a $31 million TV ad campaign on Friday in several key primary states ahead of an anticipated announcement to enter the 2020 Democratic primary race for president, NBC News reports, citing Advertising Analytics.

Why it matters: The reported figure would be the single biggest ad buy in American campaign history, with Barack Obama holding the previous record at $30 million in 2012. Bloomberg's first ad spend comes as he has filed paperwork to jump into the race, but his campaign team says he has not made a final decision.

By the numbers: The eight-figure investment "is already more than half of the $50 million the entire 2020 Democratic presidential field has spent on television so far this year," ABC notes per CMAG's data.

  • This covers more than two dozen markets including Florida, Texas, Massachusetts, California, Pennsylvania, Mississippi and Michigan, ABC writes, citing data compiled by Advertising Analytics, and it only spreads across an eight-day period, per the New York Times. A partial breakdown of the spend includes:
    • $2.3 million in New York City
    • Over $1 million in Los Angeles
    • $1.1 million in Miami
    • $1.1 million in Orlando
    • $43,000 in Fargo, N.D.

TV stations have not yet filled all their ad buy records from Bloomberg, so the numbers are anticipated to grow. The ads are scheduled to start airing on Monday.

Go deeper: The fringe internet frets over Mike Bloomberg's place in the 2020 race

Go deeper

Updated 9 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 7 p.m. ET: 31,759,233 — Total deaths: 973,904 Total recoveries: 21,811,742Map.
  2. U.S.: Total confirmed cases as of 7 p.m. ET: 6,939,645 — Total deaths: 201,861 — Total recoveries: 2,646,959 — Total tests: 96,616,779Map.
  3. Health: CDC director says over 90% of Americans have not yet been exposed to coronavirus — Supply shortages continue to plague testing.
  4. Politics: Missouri Gov. Mike Parson tests positive for coronavirus — Poll says 51% of Republicans trust Trump on coronavirus more than the CDC.
  5. Technology: The tech solutions of 2020 may be sapping our resolve to beat the coronavirus
  6. Vaccines: Johnson & Johnson begins large phase 3 trial — The FDA plans to toughen standards.
  7. Sports: Less travel is causing the NBA to see better basketball.

Trump refuses to commit to peaceful transfer of power if he loses

President Trump repeatedly refused to say on Wednesday whether he would commit to a peaceful transition of power if he loses the election to Joe Biden, saying at a press briefing: "We're going to have to see what happens."

The big picture: Trump has baselessly claimed on a number of occasions that the only way he will lose the election is if it's "rigged," claiming — without evidence — that mail-in ballots will result in widespread fraud. Earlier on Wednesday, the president said he wants to quickly confirm a replacement for Justice Ruth Bader Ginsburg because he believes the Supreme Court may have to decide the result of the election.

"Not enough": Protesters react to no murder charges in Breonna Taylor case

A grand jury has indicted Brett Hankison, one of the Louisville police officers who entered Breonna Taylor's home in March, on three counts of wanton endangerment for firing shots blindly into neighboring apartments.

The state of play: Angering protesters, the grand jury did not indict any of the three officers involved in the botched drug raid on homicide or manslaughter charges related to the death of Taylor.

Get Axios AM in your inbox

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Please enter a valid email.

Subscription failed
Thank you for subscribing!