Updated Nov 22, 2019

Michael Bloomberg reportedly reserves biggest campaign TV ad buy in history

Michael Bloomberg prepares to speak at the Christian Cultural Center in New York. Photo: Yana Paskova/Getty Images

Former New York City mayor and billionaire Michael Bloomberg announced a $31 million TV ad campaign on Friday in several key primary states ahead of an anticipated announcement to enter the 2020 Democratic primary race for president, NBC News reports, citing Advertising Analytics.

Why it matters: The reported figure would be the single biggest ad buy in American campaign history, with Barack Obama holding the previous record at $30 million in 2012. Bloomberg's first ad spend comes as he has filed paperwork to jump into the race, but his campaign team says he has not made a final decision.

By the numbers: The eight-figure investment "is already more than half of the $50 million the entire 2020 Democratic presidential field has spent on television so far this year," ABC notes per CMAG's data.

  • This covers more than two dozen markets including Florida, Texas, Massachusetts, California, Pennsylvania, Mississippi and Michigan, ABC writes, citing data compiled by Advertising Analytics, and it only spreads across an eight-day period, per the New York Times. A partial breakdown of the spend includes:
    • $2.3 million in New York City
    • Over $1 million in Los Angeles
    • $1.1 million in Miami
    • $1.1 million in Orlando
    • $43,000 in Fargo, N.D.

TV stations have not yet filled all their ad buy records from Bloomberg, so the numbers are anticipated to grow. The ads are scheduled to start airing on Monday.

Go deeper: The fringe internet frets over Mike Bloomberg's place in the 2020 race

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Mike Bloomberg officially announces presidential run

Photo: Yana Paskova/Getty Images

Billionaire and former New York Mayor Mike Bloomberg officially announced on Sunday that he's running for president as a Democrat.

"I’m running for president to defeat Donald Trump and rebuild America. We cannot afford four more years of President Trump’s reckless and unethical actions. He represents an existential threat to our country and our values. If he wins another term in office, we may never recover from the damage. The stakes could not be higher. We must win this election. And we must begin rebuilding America. I believe my unique set of experiences in business, government, and philanthropy will enable me to win and lead."
— Mike Bloomberg
Go deeperArrowNov 24, 2019

Former Facebook executive to run Mike Bloomberg's digital campaign

Michael Bloomberg. Photo: Scott Eisen/Getty Images

Former Facebook chief marketing officer Gary Briggs is joining Democratic presidential candidate Mike Bloomberg's campaign as digital director, he announced in a new job update post on the social media site Sunday.

The big picture: The former New York City mayor and billionaire officially entered the 2020 race on Sunday. On Friday, Bloomberg announced a $31 million TV ad campaign in several key primary states, per NBC News, which cited Advertising Analytics. "His campaign is expected to do the same on digital," notes Vox's Recode, which first reported Briggs' move.

  • "Briggs will oversee a digital program that will likely shatter records for the rate at which it spends money in presidential politics," Recode notes.

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Keep ReadingArrowNov 25, 2019