Nov 5, 2025 - Health
Botox boom: Florida millennials almost matching Gen X shot for shot
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The Botox gap between millennials and Gen X is shrinking in Florida and nationwide, according to Qsight data shared with Axios.
Why it matters: Botox appointments are becoming about as mainstream as hair appointments.
- "Injectables have gone from being a whisper topic to something people openly talk about with friends, colleagues, and even on social media," American Society of Plastic Surgeons president C. Bob Basu told Axios.
By the numbers: Gen X is leading the charge with about 39% of all neurotoxin procedures nationally in the past year, Qsight senior data scientist Duey Xu told Axios.
- Millennials "have rapidly gained ground in recent years," now up to 35% of procedures, Xu said.
- Gen Z is starting to become part of the trend, too. Those born after 1997 make up 6% of patients.
Zoom in: Florida's numbers mirror that trend, although it has a slightly higher share of Boomers seeking treatments.
- That's likely due to the Sunshine State's age composition, which skews older, Xu said.