Abortion support nonprofit launches Florida-targeted ads

• The closest state that allows abortions beyond six weeks — and that doesn't require a waiting period, which can further complicate travel logistics — is Virginia, more than 500 miles from Jacksonville.

Driving the news: Digital and audio ads from The Brigid Alliance will target Florida users on Facebook, Instagram, Google search and Pandora, per a news release from the New York-based nonprofit.

• The ads point viewers and listeners to a landing page with information on how to get help with the logistical challenges to seeking an abortion, including travel, lodging and childcare.

Between the lines: Brigid doesn't pay for the procedure itself, per its website.

• Rather, it points users to the National Network of Abortion Funds and the National Abortion Federation.

Zoom out: The organization also rolled out billboards in Louisiana and Georgia.

• Patients from those states and Florida account for nearly a third of Bridgid's clients across the country.