St. Pete tech startup Spontivly teams up with Rowdies

• The company also works with Apna Hockey, a South Asia-based hockey network, and businessman Cuban's NBA team, the Dallas Mavericks.

How it works: Spontivly's platform helps teams track fan engagement by integrating and analyzing data from sites like Tickets.com, LinkedIn and Salesloft.

• The Rowdies will use Spontivly's software to track the exposure and engagement of its corporate partnerships and sponsorships.

Background: The company run by Marissa Huggins and Anthony Nagendraraj moved to St. Pete from Canada in 2022.

• They closed an oversubscribed pre-series funding round last year, per Tampa Bay Inno.