Mar 17, 2021 - Business
The most popular words in Tampa Zillow listings
“Bar” and “pool” among most popular words used in Tampa Zillow home listings
Illustration: Brendan Lynch/Axios

The top term used in home listings in Tampa was "pool," according to Zillow.

Why it matters: The language in listings give a sense as to what's most desirable in the city's red-hot real estate market, as agents compete to catch a potential buyer's attention.

The top 10 Zillow terms in Tampa:

  • Pool (54% of listings)
  • Garage (41.1%)
  • Granite (35.1%)
  • Pet-friendly (33.1%)
  • Walk-in closet (31.5%)
  • Stainless steel (28.5%)
  • Bar (24.7%)
  • Patio (22%)
  • Landscaping (17.6%)
  • Court (17.2%)

The state of play: Real estate agent James Adair tells Axios most Tampa area buyers want an open-concept home in a nice neighborhood close to the water.

  • What's in: White kitchens with brass hardware and quartz counters.
  • What's out: Carpet and the farmhouse style.

The big picture: A buyer in Tampa Bay isn’t all that different from the average national buyer, as many of the top terms used locally, like garage or walk-in closet, are also common in other markets.

  • What sets Tampa apart is the emphasis on outdoor living and lifestyle, with landscaping, patios, pools, and sports courts all ranking high.

This story first appeared in the Axios Tampa Bay newsletter, designed to help readers get smarter, faster on the most consequential news unfolding in their own backyard.

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