A guide to SF's Hispanic Heritage Month events
Add Axios as your preferred source to
see more of our stories on Google.
Dancers perform during the 'Day of the Dead' celebration, held in Mission District of San Francisco, California, United States on November 2, 2023. (Photo by Tayfun Coskun/Anadolu via Getty Images)
Get your party hat on — a range of events honoring Latino cultures and communities will take place in San Francisco throughout the upcoming Hispanic Heritage Month, which starts Sunday and ends Oct. 15.
State of play: Latinos, who make up about 15% of San Francisco's population, have a rich history here, from leading labor movements and building up the economy to deepening our culinary landscape and more.
- The Office of Economic & Workforce Development created an online resource spotlighting an array of small businesses and community groups whose work ensures that San Francisco's Latino community continues to thrive.
Festivities include: The El Grito de Dolores (Mexican Independence Day) celebration, organized in partnership with the Consulate General of Mexico in San Francisco.
- Sunday from 4-9pm in Civic Center Plaza
10% discount promotions at Bernal Heights restaurant Los Yaquis, which is celebrating its five-year anniversary with different meal specials throughout the week.
- Sept. 17
Calle 24 Latino Cultural District's Fiestas de las Américas, which will feature live performances, food vendors and traditional papel picado decor.
- Sept. 21, 11am-6pm along 24th Street
Taboo salon's opening celebration. The new wellness center is led by Ismael de Luna, the owner of Healing Cuts, and offers haircuts, nail services and massage.
- Sept. 21, 3-6pm at 2352 Market Street
The Afro Latinx Concert Series Festival. Its line-up includes Óskar Ly & Rumbalú, Chuchito Valdés, La Dame Blanche and DJ Leydi.
- Sept. 21, Oct. 5 and Oct. 12 at Ruth Williams Opera House
The city's Latino Heritage Month Celebration and Award Ceremony, which Mayor London Breed will host alongside treasurer José Cisneros, assessor-recorder Joaquín Torres and Supervisor Myrna Melgar.
- This year's theme is "El Sueño de San Francisco Vive," or "The Dream of San Francisco Lives."
- Sept. 26 from 5:30pm–9pm at at City Hall
Self-guided Taco Tours of the Mission that will highlight the beating heart of the Latino food scene.
- Oct. 4, noon to 8pm starting at La Corneta Taqueria
A series of public screenings spotlighting local Latino filmmakers, presented by Film SF and the SFO Video Arts and Public Library.
- Available through Oct. 15 at the SFO Museum in the international terminal.
Zoom out: Hispanic Heritage Month was created in 1968 under President Lyndon Johnson.
- Celebrations kick off every year on Sept. 15, which corresponds with the anniversaries of independence for Mexico, Honduras, Costa Rica, El Salvador, Guatemala, Nicaragua and Chile.
What we're watching: The San Francisco Latino Historical Society is working to document Latino enclaves not previously included in the city's historical records — part of a larger effort to recognize, correct and preserve Latino history in the Bay Area.