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Taylor Sheridan agrees to direct Alamo movie for new museum

Sheridan would bring star power to the Alamo renovation.

News

Acclaimed screenwriter and director Taylor Sheridan has agreed to produce and direct a film on the Battle of the Alamo for a new <a class="gtmContentClick" data-vars-link-text="museum that&#x27;s underway" data-vars-click-url="https://www.axios.com/local/san-antonio/2024/09/30/new-alamo-museum-groundbreaking-san-antonio" data-vars-content-id="d3b48359-6a8a-402f-8841-9665058d4f1c" data-vars-headline="Taylor Sheridan agrees to direct Alamo movie for new museum" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/local/san-antonio/2024/09/30/new-alamo-museum-groundbreaking-san-antonio" target="_self">museum that&#x27;s underway</a>.Why it matters: Sheridan, best known as the creator of &quot;Yellowstone&quot; and &quot;Landman,&quot; would bring much-needed star power to San Antonio&#x27;s major tourist attraction as it undergoes a <a class="gtmContentClick" data-vars-link-text="major overhaul" data-vars-click-url="https://www.texastribune.org/2025/11/17/alamo-trust-president-kate-rogers-lawsuit-dan-patrick-dawn-buckingham/" data-vars-content-id="d3b48359-6a8a-402f-8841-9665058d4f1c" data-vars-headline="Taylor Sheridan agrees to direct Alamo movie for new museum" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.texastribune.org/2025/11/17/alamo-trust-president-kate-rogers-lawsuit-dan-patrick-dawn-buckingham/" target="_blank">major overhaul</a>.

What's changed for Fiesta 2026 in San Antonio

San Antonio's cultural centerpiece affects traffic, business and daily routines for 11 days.

Culture

Fiesta is less than a week away and a few things have changed since the last time the city partied.Why it matters: San Antonio&#x27;s cultural centerpiece affects traffic, business and daily routines for 11 days.

Dip in immigration is slowing San Antonio's growth

International migration is a factor in San Antonio growth.

The San Antonio-New Braunfels area is continuing to <a class="gtmContentClick" data-vars-link-text="grow in population" data-vars-click-url="https://www.axios.com/local/san-antonio/2025/05/16/san-antonio-texas-population-growth-census" data-vars-content-id="e5bac152-541b-467d-b164-d913b3ab1b97" data-vars-headline="Dip in immigration is slowing San Antonio&#x27;s growth" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/local/san-antonio/2025/05/16/san-antonio-texas-population-growth-census" target="_self">grow in population</a>, albeit more slowly now amid a <a class="gtmContentClick" data-vars-link-text="drop in immigration" data-vars-click-url="https://www.axios.com/2026/03/26/county-population-growth-immigration" data-vars-content-id="e5bac152-541b-467d-b164-d913b3ab1b97" data-vars-headline="Dip in immigration is slowing San Antonio&#x27;s growth" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/2026/03/26/county-population-growth-immigration" target="_self">drop in immigration</a>, recent U.S. Census Bureau data shows.Why it matters: <a class="gtmContentClick" data-vars-link-text="International migration" data-vars-click-url="https://www.axios.com/local/san-antonio/2026/01/30/texas-population-growth-immigration" data-vars-content-id="e5bac152-541b-467d-b164-d913b3ab1b97" data-vars-headline="Dip in immigration is slowing San Antonio&#x27;s growth" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/local/san-antonio/2026/01/30/texas-population-growth-immigration" target="_self">International migration</a> is a significant contributor to <a class="gtmContentClick" data-vars-link-text="San Antonio&#x27;s growth" data-vars-click-url="https://www.axios.com/local/san-antonio/2024/03/18/bexar-county-texas-population-growth-census" data-vars-content-id="e5bac152-541b-467d-b164-d913b3ab1b97" data-vars-headline="Dip in immigration is slowing San Antonio&#x27;s growth" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/local/san-antonio/2024/03/18/bexar-county-texas-population-growth-census" target="_self">San Antonio&#x27;s growth</a>, <a class="gtmContentClick" data-vars-link-text="Lloyd Potter" data-vars-click-url="https://www.utsa.edu/endowed/profiles/tx-state-demographer-distinguished-professorship.html" data-vars-content-id="e5bac152-541b-467d-b164-d913b3ab1b97" data-vars-headline="Dip in immigration is slowing San Antonio&#x27;s growth" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.utsa.edu/endowed/profiles/tx-state-demographer-distinguished-professorship.html" target="_blank">Lloyd Potter</a>, the Texas State Demographer based at UT San Antonio, tells Axios.

San Antonio gained college grads but trails the rest of the U.S.

Education is still an effective way to lift earnings.

Education

The percentage of adults with a <a class="gtmContentClick" data-vars-link-text="bachelor&#x27;s degree" data-vars-click-url="https://www.axios.com/local/san-antonio/2025/11/25/college-degrees-still-pay-off-in-san-antonio" data-vars-content-id="7f979458-59c7-4af9-99cc-d92c8666fe11" data-vars-headline="San Antonio gained college grads but trails the rest of the U.S." data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/local/san-antonio/2025/11/25/college-degrees-still-pay-off-in-san-antonio" target="_self">bachelor&#x27;s degree</a> or higher is growing in the San Antonio area, but still lags national figures, recent Census Bureau data shows.Why it matters: A rising share of <a class="gtmContentClick" data-vars-link-text="college-educated adults" data-vars-click-url="https://www.axios.com/local/san-antonio/2025/11/20/why-ut-san-antonio-applications-surged-in-october" data-vars-content-id="7f979458-59c7-4af9-99cc-d92c8666fe11" data-vars-headline="San Antonio gained college grads but trails the rest of the U.S." data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/local/san-antonio/2025/11/20/why-ut-san-antonio-applications-surged-in-october" target="_self">college-educated adults</a> can reshape the area&#x27;s workforce and build economic muscle. A highly educated population can also be attractive to companies looking to relocate.

UT San Antonio marches on with downtown growth

San Pedro II is a big bet on downtown growth.

<a class="gtmContentClick" data-vars-link-text="UT San Antonio" data-vars-click-url="https://www.axios.com/local/san-antonio/2025/09/03/utsa-ut-san-antonio-merger" data-vars-content-id="bacf49b5-cce8-46fb-9731-55b1341c162c" data-vars-headline="UT San Antonio marches on with downtown growth" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/local/san-antonio/2025/09/03/utsa-ut-san-antonio-merger" target="_self">UT San Antonio</a> this week opened a 180,000-square-foot facility <a class="gtmContentClick" data-vars-link-text="downtown" data-vars-click-url="https://www.axios.com/local/san-antonio/2026/03/23/downtown-san-antonio-parking-study-spurs-arena" data-vars-content-id="bacf49b5-cce8-46fb-9731-55b1341c162c" data-vars-headline="UT San Antonio marches on with downtown growth" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/local/san-antonio/2026/03/23/downtown-san-antonio-parking-study-spurs-arena" target="_self">downtown</a> focused on educating and growing the city&#x27;s fledgling technology workforce.Why it matters: The building, dubbed San Pedro II, represents a big bet by the university on both its <a class="gtmContentClick" data-vars-link-text="downtown campus" data-vars-click-url="https://bold.utsa.edu/destinationdowntown/" data-vars-content-id="bacf49b5-cce8-46fb-9731-55b1341c162c" data-vars-headline="UT San Antonio marches on with downtown growth" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://bold.utsa.edu/destinationdowntown/" target="_blank">downtown campus</a> and the city&#x27;s future in the tech industry.

What San Antonio area homeowners do for a living

Management and business professionals are most likely to own a home in the San Antonio area.

Real Estate

Management and business professionals are most likely to own a home in the San Antonio area, according to a National Association of Realtors analysis of Census Bureau data shared exclusively with Axios.The big picture: Homeownership trends in San Antonio mostly mirror national patterns, though the region stands out for gains in homeownership among health care employees — and declines among service workers.

Ballpark comes into focus in downtown San Antonio

Development plans include two apartment complexes and a hotel.

San Antonio is getting its first look at designs for a new <a class="gtmContentClick" data-vars-link-text="Minor League Baseball stadium" data-vars-click-url="https://www.axios.com/local/san-antonio/2024/08/14/san-antonio-missions-downtown-baseball-stadium" data-vars-content-id="bffc7f0d-a1ce-4abc-8311-d6fe15585188" data-vars-headline="Ballpark comes into focus in downtown San Antonio" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/local/san-antonio/2024/08/14/san-antonio-missions-downtown-baseball-stadium" target="_self">Minor League Baseball stadium</a> downtown surrounded by apartments and hotel rooms.Why it matters: Team owners aim to transform downtown, an area known as a tourist mecca, into a destination for locals.

San Antonio gets second Dill Dinkers pickleball club

Pickleball remains the nation's fastest-growing sport.

Sports

<a class="gtmContentClick" data-vars-link-text="Pickleball" data-vars-click-url="https://www.axios.com/local/san-antonio/2024/02/14/pickleball-court-texas-pickle-hall-live-oak" data-vars-content-id="e286b597-cdcc-47b2-af11-41e52488a56a" data-vars-headline="San Antonio gets second Dill Dinkers pickleball club" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/local/san-antonio/2024/02/14/pickleball-court-texas-pickle-hall-live-oak" target="_self">Pickleball</a> club franchise Dill Dinkers has opened its second local spot near UT San Antonio.Why it matters: <a class="gtmContentClick" data-vars-link-text="Pickleball" data-vars-click-url="https://www.axios.com/local/san-antonio/2025/04/25/outlaw-pickle-opening-san-antonio-park-north" data-vars-content-id="e286b597-cdcc-47b2-af11-41e52488a56a" data-vars-headline="San Antonio gets second Dill Dinkers pickleball club" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/local/san-antonio/2025/04/25/outlaw-pickle-opening-san-antonio-park-north" target="_self">Pickleball</a> has been the fastest-growing sport in America for five years running, per the Sports &amp; Fitness Industry Association&#x27;s 2026 <a class="gtmContentClick" data-vars-link-text="Topline Participation Report" data-vars-click-url="https://sfia.org/resources/participation-hits-new-high-but-majority-of-americans-not-yet-meeting-recommended-guidelines-of-150-minutes-of-weekly-activity-sfias-2026-topline-report-finds/" data-vars-content-id="e286b597-cdcc-47b2-af11-41e52488a56a" data-vars-headline="San Antonio gets second Dill Dinkers pickleball club" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://sfia.org/resources/participation-hits-new-high-but-majority-of-americans-not-yet-meeting-recommended-guidelines-of-150-minutes-of-weekly-activity-sfias-2026-topline-report-finds/" target="_blank">Topline Participation Report</a>.

New conference spotlights San Antonio's creative community

The spotlight is on creatives' economic contributions.

Business

San Antonio is set to hold its first conference focused on how <a class="gtmContentClick" data-vars-link-text="creative industries" data-vars-click-url="https://www.axios.com/local/san-antonio/2025/05/14/san-antonio-san-pedro-creek-culture-park-opening-trails" data-vars-content-id="4e3684d7-28b8-4e48-bd7a-f13d4b8ce6fb" data-vars-headline="New conference spotlights San Antonio&#x27;s creative community" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/local/san-antonio/2025/05/14/san-antonio-san-pedro-creek-culture-park-opening-trails" target="_self">creative industries</a> are shaping the future of the <a class="gtmContentClick" data-vars-link-text="local economy" data-vars-click-url="https://www.axios.com/local/san-antonio/2025/08/13/san-antonio-texas-economy-gdp-growing" data-vars-content-id="4e3684d7-28b8-4e48-bd7a-f13d4b8ce6fb" data-vars-headline="New conference spotlights San Antonio&#x27;s creative community" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/local/san-antonio/2025/08/13/san-antonio-texas-economy-gdp-growing" target="_self">local economy</a>.Why it matters: San Antonio has long been known as a city by and for <a class="gtmContentClick" data-vars-link-text="creatives" data-vars-click-url="https://www.axios.com/local/san-antonio/2025/08/01/san-antonio-new-pottery-ceramic-businesses" data-vars-content-id="4e3684d7-28b8-4e48-bd7a-f13d4b8ce6fb" data-vars-headline="New conference spotlights San Antonio&#x27;s creative community" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/local/san-antonio/2025/08/01/san-antonio-new-pottery-ceramic-businesses" target="_self">creatives</a> — people whose work helps define <a class="gtmContentClick" data-vars-link-text="the city&#x27;s personality" data-vars-click-url="https://www.axios.com/local/san-antonio/2025/03/14/contemporary-at-blue-star-art-music-san-antonio" data-vars-content-id="4e3684d7-28b8-4e48-bd7a-f13d4b8ce6fb" data-vars-headline="New conference spotlights San Antonio&#x27;s creative community" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/local/san-antonio/2025/03/14/contemporary-at-blue-star-art-music-san-antonio" target="_self">the city&#x27;s personality</a>. But their economic contributions aren&#x27;t always recognized.

Texas businesses could be up for a tariff refund

The Friday ruling could lead to a chaotic refund process.

Texas businesses were some of the <a class="gtmContentClick" data-vars-link-text="hardest hit" data-vars-click-url="https://www.axios.com/local/dallas/2025/03/05/trade-war-escalation-texas-trump-tariffs-dallas" data-vars-content-id="fc83efe4-2f71-4c4a-b229-c8ce5433b190" data-vars-headline="Texas businesses could be up for a tariff refund" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/local/dallas/2025/03/05/trade-war-escalation-texas-trump-tariffs-dallas" target="_self">hardest hit</a> under President Trump&#x27;s <a class="gtmContentClick" data-vars-link-text="tariffs" data-vars-click-url="https://www.axios.com/economy/tariffs" data-vars-content-id="fc83efe4-2f71-4c4a-b229-c8ce5433b190" data-vars-headline="Texas businesses could be up for a tariff refund" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/economy/tariffs" target="_self">tariffs</a>, but now they could be among the biggest winners after the U.S. Supreme Court struck down a swath of the <a class="gtmContentClick" data-vars-link-text="tariffs" data-vars-click-url="https://www.axios.com/local/san-antonio/2025/03/31/san-antonio-texas-trump-tariffs-trade-auto-cars" data-vars-content-id="fc83efe4-2f71-4c4a-b229-c8ce5433b190" data-vars-headline="Texas businesses could be up for a tariff refund" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/local/san-antonio/2025/03/31/san-antonio-texas-trump-tariffs-trade-auto-cars" target="_self">tariffs</a> on Friday.Why it matters: Roughly $126 billion is now potentially <a class="gtmContentClick" data-vars-link-text="up for grabs" data-vars-click-url="https://www.axios.com/2026/02/20/trump-tariffs-states-refunds" data-vars-content-id="fc83efe4-2f71-4c4a-b229-c8ce5433b190" data-vars-headline="Texas businesses could be up for a tariff refund" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/2026/02/20/trump-tariffs-states-refunds" target="_self">up for grabs</a> nationwide. But the <a class="gtmContentClick" data-vars-link-text="ruling" data-vars-click-url="https://www.axios.com/2026/02/20/trump-tariffs-supreme-court-illegal" data-vars-content-id="fc83efe4-2f71-4c4a-b229-c8ce5433b190" data-vars-headline="Texas businesses could be up for a tariff refund" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/2026/02/20/trump-tariffs-supreme-court-illegal" target="_self">ruling</a> could lead to a chaotic refund process — and it&#x27;s unclear who gets to pocket that cash.

How tariffs and immigration hit San Antonio's Silk Road

International markets offer a home away from home.

<a class="gtmContentClick" data-vars-link-text="Tariffs" data-vars-click-url="https://www.axios.com/economy/tariffs" data-vars-content-id="42e45737-78b9-4e21-b2f3-973bd9523cfd" data-vars-headline="How tariffs and immigration hit San Antonio&#x27;s Silk Road" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/economy/tariffs" target="_self">Tariffs</a> and fear among some <a class="gtmContentClick" data-vars-link-text="immigrant communities" data-vars-click-url="https://www.axios.com/local/san-francisco/2025/10/27/bay-area-sf-federal-immigration-crackdown-fears-immigrant-anxiety" data-vars-content-id="42e45737-78b9-4e21-b2f3-973bd9523cfd" data-vars-headline="How tariffs and immigration hit San Antonio&#x27;s Silk Road" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/local/san-francisco/2025/10/27/bay-area-sf-federal-immigration-crackdown-fears-immigrant-anxiety" target="_self">immigrant communities</a> are changing how people shop at San Antonio&#x27;s international grocery stores.Why it matters: The city&#x27;s plentiful international markets offer a home away from home for a diverse community of immigrants.

A guide to San Antonio's international markets

The Silk Road Cultural Heritage District has several shops.

<a class="gtmContentClick" data-vars-link-text="International grocery stores" data-vars-click-url="https://www.axios.com/local/san-antonio/2026/02/23/san-antonio-medical-center-tariffs-immigration" data-vars-content-id="7b02c0c9-6eff-4f2f-9961-544a46a5aa5c" data-vars-headline="A guide to San Antonio&#x27;s international markets" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/local/san-antonio/2026/02/23/san-antonio-medical-center-tariffs-immigration" target="_self">International grocery stores</a> can be found all over San Antonio, but more than a dozen are concentrated around the Silk Road Cultural Heritage District.The big picture: These markets stock everything from pantry items (dumpling mix) to produce (fresh lemongrass). At many, there&#x27;s a large variety of lentils, rice and spices, often sold in bulk.

San Antonio homeowners are staying put

S.A. sellers in 2025 owned homes for more than 7 years.

San Antonio-area homeowners are staying in their houses for the longest time in at least 25 years, largely thanks to their low <a class="gtmContentClick" data-vars-link-text="mortgage rates" data-vars-click-url="https://www.axios.com/local/san-antonio/2023/07/19/texas-housing-supply-mortgages" data-vars-content-id="6ddbdce4-1c1c-4727-9572-872bb6a142cb" data-vars-headline="San Antonio homeowners are staying put" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/local/san-antonio/2023/07/19/texas-housing-supply-mortgages" target="_self">mortgage rates</a>, data shows.By the numbers: San Antonio metro <a class="gtmContentClick" data-vars-link-text="sellers" data-vars-click-url="https://www.axios.com/local/san-antonio/2026/01/21/san-antonio-real-estate-home-values-decline" data-vars-content-id="6ddbdce4-1c1c-4727-9572-872bb6a142cb" data-vars-headline="San Antonio homeowners are staying put" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/local/san-antonio/2026/01/21/san-antonio-real-estate-home-values-decline" target="_self">sellers</a> at the end of 2025 had owned their homes for an average of 7.4 years.

Axios What's Next

A chart showing the change in the share of population over 25 that has attained a bachelor's degree or higher by metro area from 2015-2019 to 2020-2024. Overall, there's been a 3.6% increase in degree holders. The largest increases have been in Durham, N.C. (8.1%), New Haven, Conn. (7%) and Austin (6.1%). In the San Antonio metro area, there's been an increase from 28.2% to 32.3%.

Change in share of population with a bachelor's degree or higher

Data: U.S. Census Bureau; Chart: Jacque Schrag/Axios

A table shows San Antonioâs homeownership rate by occupation in 2024 compared with 2014. Management and business has the highest rate at 73%, down from 75% in 2014. Health care follows at 68%, up from 56%, marking the largest increase. Education and social services is 67%, slightly down from 68%. STEM and technical workers saw a notable decline to 61% from 69%. Sales and real estate stands at 58%, up from 56%, while skilled trades and construction is 57%, up slightly from 56%. Transportation and public safety fell to 55% from 59%. Service workers have the lowest rate at 48%, down from 51%.

S.A. metro homeownership rate, by occupation

Data: National Association of Realtors analysis of Census Bureau data; Chart: Madalyn Mendoza/Axios

Business 🏦

San Antonio gained college grads but trails the rest of the U.S.

UT San Antonio marches on with downtown growth

What San Antonio area homeowners do for a living

Ballpark comes into focus in downtown San Antonio

San Antonio gets second Dill Dinkers pickleball club