San Antonio is losing out on college-educated movers
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Despite its growth, San Antonio is trailing behind other Texas cities in attracting college-educated residents, according to the latest census data.
Why it matters: White-collar workers tend to go where they think the jobs are, and cities are constantly competing to attract high-earning professionals — and the tax revenue they often bring.
By the numbers: Among Americans aged 25 and up with a bachelor's degree or higher who moved to a new county in 2023, 3.2% (148,020 people) went to Dallas; 2.1% (96,548 people) went to Houston; and 1.5% (67,803 people) went to Austin.
- Only 0.9% (40,147 people) moved to San Antonio.
How it works: These numbers are based on the 2023 one-year American Community Survey and include people who moved in the year prior to answering the survey.
Flashback: Greater:SATX, an economic development nonprofit, ran a marketing campaign in 2023 aimed at persuading more young people to move here.
- Instagram ads were aimed at young professionals from Los Angeles to Miami.