Apr 24, 2024 - Business
Coffee drinking perks up in Southern states
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The South really loves a good cup of joe.
The big picture: Nationally, daily coffee drinking among U.S. adults is at a high of more than 20 years, according to a recent National Coffee Association survey.
Zoom in: In January, 66% of adults in the South drank coffee in the past day, per NCA polling.
- That's a 10% jump from 2020.
The fine print: NCA has regional data since 2020 and national data going back to 2004.
Flashback: In 2004, less than half of adults nationwide had coffee in the past day, per NCA polling.
Between the lines: Although drip is the most popular way to prepare coffee, consumption of espresso-based beverages has been growing nationally.
- Lattes are the most popular coffee medium — 18% of American adults drank one in the past week — followed by espresso shots and cappuccinos, NCA says.