Apr 24, 2024 - Business

Coffee drinking perks up in Southern states

Data: National Coffee Association; Note: Polling was conducted in January; Chart: Axios Visuals

The South really loves a good cup of joe.

The big picture: Nationally, daily coffee drinking among U.S. adults is at a high of more than 20 years, according to a recent National Coffee Association survey.

Zoom in: In January, 66% of adults in the South drank coffee in the past day, per NCA polling.

  • That's a 10% jump from 2020.

The fine print: NCA has regional data since 2020 and national data going back to 2004.

Flashback: In 2004, less than half of adults nationwide had coffee in the past day, per NCA polling.

Between the lines: Although drip is the most popular way to prepare coffee, consumption of espresso-based beverages has been growing nationally.

  • Lattes are the most popular coffee medium — 18% of American adults drank one in the past week — followed by espresso shots and cappuccinos, NCA says.
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