San Antonio company's Fiesta-themed eyeshadow goes national

How it works: Ipsy subscribers pay a monthly fee of $14 to receive the glam box, which is a makeup bag packed with miniature versions of products.

• Ipsy says the glam bag is the most popular option of the three subscription tiers.
• The Fiesta palette joins a mascara, lip liner, leave-in conditioner and eye cream in the April bag.

Zoom in: The mini eyeshadow palette features nine shades inspired by San Antonio and its party, with colors like Pan Dulce, Cascarón, Churro, Boots and Stars at Night.

Yes, but: If makeup mavens don't have an Ipsy subscription, they can buy the palette online (currently on sale for $12) or at the SA Flavor store at 11255 Huebner Road.

What they're saying: Toni Lee Jimenez, who co-owns Chica Beauty with her sister Mei-Lon Jimenez, says the palette is a testament to how they work to honor their roots in their products.