Oct 28, 2026 - Business
Richmond's Sauer Brands is now Duke's Mayo Company
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The one and only Duke's Mayo. Image: Courtesy of Duke's
Richmond-based Sauer Brands is now Duke's Mayo Company.
Why it matters: After nearly 140 years of vanilla and spice, the Richmond institution is officially putting all its eggs in the mayo basket.
State of play: The company announced the change Monday, a month after selling off its spice business.
- The newly named company will focus on Duke's Mayonnaise, Mateo's Gourmet Salsa and its foodservice business.
- Both brands are expanding nationally, and the company says its portfolio is on track for double-digit growth.
Catch up quick: C.F. Sauer Company was founded in Richmond in 1887, selling flavoring extracts before expanding into spices in 1920.
- In 1929, it bought Duke's Mayo from South Carolina's Eugenia Duke.
- Sauer's remained family-owned until 2019. Two private equity buyouts later, the mayo brand is calling the shots.
What we're watching: Whether Duke's Hot Tomato Summer makes a comeback in 2027. Because five summers simply weren't enough.